BUSINESS BRIEFING / AUTOS
Times Wire Reports
Hyundai Motor America said it would launch an incentive program that guarantees the price of gas at $1.49 a gallon for a year for U.S. consumers who buy or lease its vehicles by Aug. 31, as the automaker seeks to win over customers uncertain about the direction of fuel prices.
The incentive, dubbed the Assurance Gas Lock program, kicks off today and is the latest incentive from the South Korean automaker that takes aim at issues of consumer confidence and uncertainty that have plagued the auto industry over the last year.
