Encinitas Logo

In reference to your article of April 13, “Encinitas May Give City a New Look,” written so glibly about our town, I am wondering why you didn’t take a closer look at the “new” look.

Practically anyone around Encinitas could tell you that, behind the search for a new logo is the mission of our current government to eradicate the will of the people. In 1986 we voted for incorporation with an excellent general plan to ensure slow and intelligent growth. Our logo symbolizes the unique character of the five communities that comprise Encinitas.

The real godfathers are the council and their staff. The horse head is under fire because horses are giving way to houses. Builders want them off the flood plain to make room for enormous projects like Home Depot on Encinitas Creek.

It’s not the logo that’s too busy, but the developers who are concentrating their efforts on every piece of property so far untouched.

So here’s your new logo: Take off the horse head; replace it with a bulldozer. Lower the sea gull; change it to a gnatcatcher and show it fleeing in the path of the dozer. Remove the poinsettia; replace it with a fistful of dollars. Finally, part the wave; put Home Depot in the middle of it; top the bluff with the Sports Shinko hotel; and leave the sun to set on the formerly lovely City of Encinitas.

LISA MORGANSTEIN, Encinitas