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Newsom tries to redefine the California-vs.-Trump narrative

A man stands next to a woman at a lectern and holds up a sign or folder.
California Gov. Gavin Newsom makes an announcement on the economy and jobs at the West Fresno Center Campus of Fresno City College on Nov. 21, 2024.
(California Gov. Newsom YouTube)
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  • The Democratic leader appears to be to trying to reshape the California-vs.-Trump narrative after the 2024 presidential election.
  • Newsom’s shuffle personifies a larger reckoning happening within the Democratic Party.
  • As he talks about jobs and the economy, he struggles to resist the gravitational pull back into the fight over progressive values.

Nearly two weeks after Gov. Gavin Newsom launched a special session to fund legal battles against the president-elect, the Democratic leader appeared to be trying to tone down and reframe the California-vs.-Trump narrative he set in motion.

“It’s not a resistance brand,” Newsom said in an interview with The Times. “It’s around pragmatism. It’s about preparedness. We would be fools not to get on top of this before January.”

The subtle shift signals the governor may be revising his role as a liberal champion in the nation’s culture wars in the wake of Donald Trump’s defeat of Vice President Kamala Harris.

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But as he set out on a “California jobs first” tour to talk about the economy in the Central Valley, Newsom couldn’t resist the gravitational pull back into the fight over progressive values with Trump.

Despite the state budget crunch, he announced Monday that California will offer rebates for those who purchase zero-emission vehicles if Trump follows through with a threat to end federal subsidies for clean cars. Tesla could be excluded from the state rebates under a plan to restrict the credits to manufacturers with lesser market share, a jab at Trump ally and Newsom critic Elon Musk, Tesla’s owner.

The seesaw underscores Newsom’s challenge as he tries to strike a delicate balance between the political brawler that his Democratic base admires and a more measured national leader capable of winning back disenfranchised voters across the country who backed Trump in the election.

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“He’s caught between this old way of being the tip of the spear and just being pure resistance and now considering a presidential run,” said Mike Madrid, a Republican political consultant.

Madrid said Newsom isn’t alone. The governor’s shuffle, in Madrid’s view, personifies a reckoning happening within a Democratic Party focused on identity politics in 2024 without realizing that Trump was winning over voters on economic issues.

“Gavin Newsom has led the Democratic Party into a place where they can win these cultural battles, but that’s not what this election was about,” Madrid said. “The battle is about affordability, and California’s got a huge weakness there.”

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As the tip of the spear for Democrats nationally, California pushes the party to the left. President-elect Donald Trump’s victory in the 2024 presidential election suggests the party — and California leaders — may be too out of touch with the American people.

The presidential election showcased the Republican strategy of typecasting California and the Democratic Party as left of most of the country. California leaders are preparing to defend against mass deportations, a reversal of LGBTQ+ rights and efforts to weaken climate change policies when Trump takes office.

Embracing electric vehicles is another Democratic litmus test that runs afoul of Trump’s agenda. Newsom has led the way with a mandate to transition all new car sales in California to zero-emission vehicles by 2035. New state subsidies, he argued, seek to protect the electric vehicle market and industry jobs based here.

To his Republican foes in California, the proposed electric vehicle credits are another example of the liberal governor being “out of touch.”

Nationwide only about 3 in 10 Americans would consider buying an electric vehicle, according to a recent study by the Pew Research Center. In the Golden State, electric vehicles account for about 25% of all new car sales — a rise that Newsom touts but which shows most Californians aren’t yet making the switch.

“The reality for most working people is they need their gas-powered vehicle, they can’t afford an electric vehicle, nor do they want one,” said Assembly Republican Leader James Gallagher (R-Yuba City). “When you’re talking about greater tax credits for Hollywood and money for people who want to buy EVs, you’ve missed the memo, bud.”

David McCuan, a professor of political science at Sonoma State University, said subsidies for electric vehicles are a “limousine liberal” issue that wealthy college-educated voters care about, while the working-class voters the party is losing are more worried about the cost of gasoline and the rent.

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“Wokeism gives him a platform, but wokeism also exposes his political weaknesses,” McCuan said. “The culture war issues that provide his exposure also are somewhat of an Achilles’ heel for delivering the vote.”

The Democratic governor characterized California’s economic might as “cold comfort” to regions that feel like they don’t fully participate in the state’s muscular output.

If Newsom has aspirations for the White House, the governor needs to demonstrate more discipline than “knee-jerk” reactions to Trump that draw headlines across the country, and he should craft an inclusive message about the way forward, McCuan said.

“He needs to be front and center in voters’ minds and when they cast their ballot, and that’s the political maturity test that I think he has yet to meet,” McCuan said.

As lawmakers prepare to return to the state Capitol to begin the special session Monday, Newsom and legislative leaders have repeated the message that they’re ready to work with the incoming president. The special session seeks to increase legal funding for the California Department of Justice to protect abortion access, climate change policies, LGBTQ+ rights and disaster funding to make sure California isn’t caught off guard if Trump carries out his agenda as expected, they said.

“It goes without saying if there are opportunities to be able to work together with the new administration that benefit California, of course, we’re all in,” state Senate President Pro Tem Mike McGuire (D-Healdsburg) said. “But let’s be clear, if the president-elect tries to undermine our state, undermine our freedoms or our democracy, he’s going to quickly see how determined the people of California truly are.”

Assembly Speaker Robert Rivas (D-Hollister) said he told his caucus a few days after the election that this isn’t 2016, when legislators introduced a flurry of bills to “Trump-proof” California, because so much of that work is already done. Lawmakers, he said, should focus on helping California residents who stand to lose under the incoming president.

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California is prepared to offer state tax rebates for electric vehicle purchases if the incoming Trump administration scuttles the federal EV tax credit, the governor said.

The message voters sent in the election also provides an opportunity for his caucus to advance its priorities around housing affordability and making families feel as though future generations will be able to afford to live here.

“For me as a member of the Assembly and as speaker of the Assembly, I obviously feel a great sense of responsibility because it falls to us to ensure that we’re making progress on these issues, and we just clearly have not convinced residents that we’re doing that,” Rivas said.

Madrid said it’s common for any party to reassess after losing an election. But more tests await Newsom and Democrats on immigration and other issues after Trump is inaugurated.

Their attempts to restrain themselves in the national fight and focus on the cost of living could be out the window by mid-January, he said.

“The chances of the affordability problem being resolved is very minimal because the problem, essentially, is about housing, and that’s not something you solve overnight,” Madrid said. “It’s something that we have neglected for decades and particularly in this administration.”

Staff writer Jaweed Kaleem contributed to this report.

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