Humblebrag comedy at its finest

Comedy, social media and decidedly old-media book publishing collide in the new book “Humblebrag: The Art of False Modesty,� out this week.

Harris Wittles, a writer on the NBC sitcom “Parks and Recreation,� coined the practice, which is essentially a boast masquerading as a whine. He started the Twitter feed @humblebrag dedicated to the best 140-character examples.

The book collects them, and breaks down humblebrags (“noun, verb = huhm-buhl’brag�) by type. Some of our favorite celebrity pretension:

--Fox News’ Greta Van Susteren: “Ugh. I just pocket dialed spokesperson for Pentagon.�

--Filmmaker Judd Apatow: “Geek moment. Was introduced to Bono at a party. I said my name clearly when introduced. Praying for any hint of Judd awareness. NOTHING.�

--�The Bachelor’s� Jake Pavelka (if just because of his challenged spelling): “Swimsuit photo shoots are like a shot in the arm. Glad when there over!�

Wittles, who also plays Harris the animal-control guy on “Parks and Rec,� says humblebragging started as an inside joke on the set of “Parks.�

The very first humblebrag was from “Community� comic Donald Glover. With a photo of his then-new Gap ad attached, Glover tweeted: “Its an honor to be the 1st thing japanese men see after reading their porn on the subway.�

But our favorite humblebrag of all might be the author’s bit of false modesty on the cover of the book, under his byline. “Harris Wittles: who would love some free time but has been too busy writing for Parks and Recreation, Eastbound & Down, and a bunch of other stuff. #vacationplease�

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