Value America Raises IPO Price

Value America Inc., an online retailer of technology and consumer products, raised by 31% the expected price of the shares it plans to sell in an initial public offering today. The Charlottesville, Va.-based company plans to sell 5 million shares at $20 to $22 each, up from $15 to $17, according to an amended filing with the Securities and Exchange Commission. The sale represents a 12% stake. If shares were priced at the new range midpoint, the sale would raise about $105 million before expenses and give the 3-year-old company a market value of $901.6 million.