Wienerschnitzel Wins Deal
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels’ official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores.
According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
The sale of Wienerschnitzel hot dogs at the stadium will encourage baseball fans to go to Wienerschnitzel’s restaurants, said Bob Wagner, the Angels’ vice president of advertising, sales and broadcasting.
The Angels switched to Wienerschnitzel because of the promotional opportunities the partnership presented, Wagner said.
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