HotJobs’ Agency Fired Over Super Bowl Spot

HotJobs.com, a company that posts help-wanted ads on the Internet, fired its advertising agency after News Corp.’s Fox Broadcasting rejected an ad HotJobs wanted to run on the Super Bowl as tasteless. The ad concept, developed by Boston-based Hill Holliday Connors Cosmopulos, shows an elephant and a zookeeper in a cage. When the elephant sits down, the zookeeper disappears. HotJobs, which has already spent around $1.6 million for a 30-second Super Bowl spot, is talking to New York-based McCann-Erickson about developing an ad to air in the much-watched game.