Wake-Up Call Isn’t Necessary for Raiders : Pro football: They snooze but don’t lose, beating hapless Seahawks, 20-3, at the Coliseum.

With three simple words, owner Al Davis long ago stated both the game plan of his life and the game plan of his Raiders: Just win, baby.

It didn’t matter how good or how bad his team played, how pretty or how ugly. Just winning was enough.

But not Sunday, baby.

Just winning wasn’t enough for the Raiders, who broke a two-game losing streak by beating the hapless Seattle Seahawks, 20-3, at the Coliseum to improve to 4-6.

It wasn’t enough for quarterback Jay Schroeder, who yelled at some members of his offensive unit on the sidelines to try to snap them out of their complacency.

It wasn’t enough for defensive lineman Howie Long, who agonized over an effort he believed could have been better.

And it wasn’t enough for Coach Art Shell, who lamented the continuing inefficiency of his running game.

It also didn’t seem to be enough for the crowd, announced at 46,862--with 11,822 no-shows--several thousand crowding the concession stands at the same time.

Those who stayed in their seats didn’t seem interested enough to comment the proceedings. The prevalent sound Sunday was a collective yawn over what has to be considered an ugly victory.

In all fairness to the Raiders, playing the Seahawks (1-9) can cause the best of teams to get lazy. Seattle has scored only five touchdowns all season and barely seemed a threat to do so Sunday.

Two first-quarter Jeff Jaeger field goals, from 47 and 43 yards, were all the Raiders would need. And sure enough, after they got them, complacency set in.

“Great, we got two field goals,” Schroeder told his teammates on the sidelines. “We can’t be satisfied kicking two field goals. Nobody on this team can make a living doing that.”

Schroeder, back as the starting quarterback after losing his job to Todd Marinovich two games into the season, was much like everybody else Sunday--doing just enough to win.

He completed 10 of 23 passes for 108 yards, with one touchdown and one interception.

But at least five balls were dropped, including an apparent touchdown pass to Tim Brown.

Brown juggled the ball as he crossed the goal line, then lost control when he was hit by Seattle’s Eugene Robinson.

Robinson also made the interception, cutting across the middle to come up with a great diving catch of a ball intended for Alexander Wright.

Schroeder’s touchdown pass came on a nine-yard throw to Ethan Horton for a 13-0 halftime lead.

They added a third-quarter touchdown on a one-yard run by Eric Dickerson following a fumble recovery by Raider linebacker Aaron Wallace at the Seahawk seven-yard line.

It was one of the few shining moments for Dickerson, who continues to pick up as many yards pacing the sidelines as he does carrying the ball.

Two weeks ago, Shell announced that Dickerson and Nick Bell would share the ball-carrying duties, with Marcus Allen relegated to third on the depth chart.

Because Dickerson has been the starter all season, it seemed, at least in theory, that he would get the majority of the carries.

So much for theories.

Last week against the Philadelphia Eagles, with the Raiders behind and forced to pass much of the time, Dickerson got only nine carries.

Sunday, he had 10, gaining 31 yards.

When Dickerson struggled early, with only nine yards gained as the game headed into the closing minutes of the second quarter, Shell went to Bell five times in a row, six out of seven and seven overall on a 10-play drive that culminated with the Horton touchdown.

Overall, Bell gained a team-high 35 yards in 13 carries on a day when the Raiders totaled 100 yards rushing.

“We dropped some passes and missed some blocks,” Shell said. “We’ve got to get better offensively, especially with our running game.”

Defensively, the Raiders limited the Seahawks to a 43-yard field goal by John Kasay, held Seattle to 46 net yards passing and 159 total yards and had five sacks.

But Long, who applied heavy pressure all afternoon, wasn’t satisfied.

“We were not playing bad,” he said, “but we could have played better. We are going to have to dig down deeper to beat Denver (next week).”

Long’s dissatisfaction stemmed partially from a long week spent with his three young sons, all of whom have been suffering the effects of asthma.

“When the Santa Ana winds blow,” Long said, “it affects my kids. I was distracted this week, pulled away from my normal preparation. But family comes first. At least with me it does.”

While Long dealt with his own frustration on the field, several other Raider defensive linemen had to deal with frustration on the sidelines.

Bob Golic, a 14-year veteran whose playing time has steadily dwindled in recent weeks, learned Saturday that it would dwindle to nothing this week. He was not activated for the game and spent the afternoon in street clothes.

Anthony Smith got to wear his uniform, but hardly got it dirty. Though he is among the conference leaders in sacks, he didn’t play much, although he did get in long enough to collect his 10th sack of the season.

Smith is a pass-rushing specialist, but the Raiders opted to try and stop the run Sunday.

That meant a lot of playing time for Willie Broughton, who got his first sack since 1989, when he was a Dallas Cowboy.

Also seeing extensive action for the first time this season was defensive lineman Chester McGlockton, the Raiders’ No. 1 draft choice who has been suffering from a bruised foot since the preseason opener.

It may not have been the prettiest victory for the Raiders, but it was crucial with six games to go in the regular season and three teams ahead of them in the AFC West.

“We have a long way to go,” Brown said when asked about his team’s efficiency and playoff prospects, “and a short time to get there.”