Primerica Corp. will seek a buyer for...
Primerica Corp. will seek a buyer for its direct-mail marketing operations, which had sales of more than $1 billion in 1986. Formerly American Can Co., the Greenwich, Conn., firm said its store-based operations would not be included in the proposed sale. Primerica markets home entertainment products and sporting goods through retail outlets. Primerica’s direct-mail operations are Current Inc., the nation’s largest direct-mail marketer of greeting cards and stationery; Fingerhut Corp., general merchandise; Figi’s Inc., food and gifts, and Michigan Bulb Co., nursery products.
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