‘Ratchet’ producer DJ Mustard signs to Roc Nation
DJ Mustard has kept dance floors -- and strip clubs -- bouncing with tracks by Tyga, 2 Chainz, YG and Young Jeezy. Now, the L.A. based producer behind some of the biggest “ratchet†hits to dominate radio has signed a deal with Roc Nation.
Earlier this year, the beatmaker, born Dijon McFarlan, landed a management deal with the entertainment company founded by Jay Z. Roc Nation will also handle the rising producer as a solo artist, the company announced Monday through Jay’s Life and Times website.
Hip-hop fans are well-versed with McFarlan, considering his calling card, “Mustard on the beat,†comes up quite often on his string of smashes that include Tyga’s “Rack City,†2 Chainz’s “I’m Different†and Jeezy’s “R.I.P.â€
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In a video announcing the new deal, McFarlan said his goal as a solo act was to establish himself as hip-hop’s answer to popular, touring EDM DJs and to expand outside the “ratchet†hip-hop music he’s known for.
“What I wanted to do was just put out an album and go tour off of my own album, and have people come see me like they go see David Guetta. Just go put on a show,†he said in the clip.
In June, DJ Mustard released his debut solo mixtape, “Ketchup,†which included appearances by Nipsey Hussle, Dom Kennedy, YG, Ty Dolla Sign and Casey Veggies.
“You’re gonna hear me in the club, whether or not you like it. If you come to L.A., you’re going to hear that. Now it’s just growing to be worldwide,†he continued. “What I’m doing now is just trying to convert over and to just show people that I can do more than just club records.â€
The producer joins an eclectic mix of superstars already managed by the company, including Haim, M.I.A., Timbaland, Santigold, Wale and Shakira. Rihanna, J. Cole, Calvin Harris, Jay Electronica and Rita Ora have all signed to the label. Roc Nation also manages a slew of songwriters, producers, DJs, engineers, mixers and has branched out to include athletes.
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