Altadena Girls launched a free store in a Boyle Heights warehouse this week. While the location has closed, they will be welcoming teens and students affected by the fires to shop at their new location in Pasadena.
(Allen J. Schaben / Los Angeles Times)
At these free shops in L.A., fire victims can pick up new clothes and ‘a bit of happiness’
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In the outpouring of community support that has swelled with the L.A. fires, several “free shops” have popped up around Southern California. These are places where victims can shop for new and gently used clothes, shoes, accessories, essentials, toys and more, all free of charge. Some are set up like boutiques — shoppers can sift through thoughtfully curated racks of items, from puffer jackets to denim, and be assisted by volunteer stylists.
The havoc caused by the blazes — more than 28,000 acres have been scorched — necessitates immediate and long-term relief.
“They’ve already been through enough,” says Melynda Choothesa, owner of Quirk in downtown Los Angeles, which is hosting a free boutique that’s stocked with both basics and vintage gems.
She says she wants to create an honorable and beautiful experience for guests, adding, “They don’t need to feel like they are some charity case.” For survivors who’ve lost their beloved belongings, routine acts such as picking out new clothes can help them gain a sense of stability.
Here’s a list of free shops that have recently opened. If you’re looking to donate items, check with each project for specific guidelines.
This article is provided free of charge to help keep our community safe and supported during these devastating fires.
Showing Places
(Jeff Vespa)
The Hole Gallery
Hollywood Free Store
Contemporary art gallery the Hole has temporarily suspended its exhibition schedule to open a free shop in its 8,000 square-foot space in Hollywood for people affected by the fires.
Racks of new and gently used clothing for adults and kids stand where sculptures usually do, and you’ll also be able to shop for hygiene products, food, suitcases and shoes.
“We took the art down and put all the racks and tables up,” says Kathy Grayson, the gallery’s co-founder, who collaborated with one of its partners, Jeff Vespa, to set up the store.
Vespa had originally organized the store at a warehouse in Frogtown last weekend with his daughter’s school, the International School Los Angeles, but the space was available only on Saturday and Sunday, so the gallery stepped in.
“People can come to the gallery and be with tons of volunteers and other people and share and chill; a lot of people have been sharing stories and getting support,” says Grayson, who felt compelled to open the shop after finding out about the many artists and friends who’ve lost their homes and studio spaces.
“Grab a suitcase, fill it with stuff and go,” she says. “There’s AC and benches and cold water and masks and snacks and Wi-Fi and chargers. People seem to wanna be with other people and not alone so people can come just to hang.”
Founded by Grayson with two spaces in New York, the Hole opened its doors in Los Angeles in 2022, but the gallery has felt like a part of L.A for a long time, being the representation for such L.A. artists as Joe Reihsen and Kevin Christy.
Address: 844 N. La Brea Ave., Los Angeles
Shopping Hours: 10 a.m. to 6 p.m. daily through Jan. 21
Details: @jeffvespa and @theholenyc on Instagram. Contact the gallery at [email protected] to inquire about donating or volunteering.
Racks of new and gently used clothing for adults and kids stand where sculptures usually do, and you’ll also be able to shop for hygiene products, food, suitcases and shoes.
“We took the art down and put all the racks and tables up,” says Kathy Grayson, the gallery’s co-founder, who collaborated with one of its partners, Jeff Vespa, to set up the store.
Vespa had originally organized the store at a warehouse in Frogtown last weekend with his daughter’s school, the International School Los Angeles, but the space was available only on Saturday and Sunday, so the gallery stepped in.
“People can come to the gallery and be with tons of volunteers and other people and share and chill; a lot of people have been sharing stories and getting support,” says Grayson, who felt compelled to open the shop after finding out about the many artists and friends who’ve lost their homes and studio spaces.
“Grab a suitcase, fill it with stuff and go,” she says. “There’s AC and benches and cold water and masks and snacks and Wi-Fi and chargers. People seem to wanna be with other people and not alone so people can come just to hang.”
Founded by Grayson with two spaces in New York, the Hole opened its doors in Los Angeles in 2022, but the gallery has felt like a part of L.A for a long time, being the representation for such L.A. artists as Joe Reihsen and Kevin Christy.
Address: 844 N. La Brea Ave., Los Angeles
Shopping Hours: 10 a.m. to 6 p.m. daily through Jan. 21
Details: @jeffvespa and @theholenyc on Instagram. Contact the gallery at [email protected] to inquire about donating or volunteering.
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(Quirk)
Quirk
Downtown L.A. Free Store
Quirk is hosting a free clothing boutique where those affected by the wildfires can go to shop and rebuild their wardrobes with functional pieces they will want to wear forever, says owner Melynda Choothesa. The vibe at the DTLA-based boutique is reminiscent of a small curated department store: There are racks and racks of pre-sorted, gently loved and new clothing for newborns, youth, men and women. The roughly 800-square foot space has fitting rooms, energetic music plays over the speakers and several volunteers (many of whom work in the fashion industry) are there to help. Patrons can find everything from new undergarments and denim to cozy cardigan sweaters and puffer jackets, to baby swaddlers and sneakers.
Each guest is limited to 20 items per person, but they can return as much as they need. All you have to do is bring a photo ID or something that has your address on it such as a digital power bill.
“They’ve already been through enough,” says Choothesa, adding that she wants to create an honorable and beautiful experience for shoppers. “They don’t need to feel like they are some charity case.”
Those who are interested in volunteering — especially people who are bilingual — can sign up here.
Address: 112 W. 9th St., No. 400, Los Angeles, CA 90015
Shopping hours: Noon to 8 p.m. daily
Details: Check @shopquirkla on Instagram for updates or visit its website.
Each guest is limited to 20 items per person, but they can return as much as they need. All you have to do is bring a photo ID or something that has your address on it such as a digital power bill.
“They’ve already been through enough,” says Choothesa, adding that she wants to create an honorable and beautiful experience for shoppers. “They don’t need to feel like they are some charity case.”
Those who are interested in volunteering — especially people who are bilingual — can sign up here.
Address: 112 W. 9th St., No. 400, Los Angeles, CA 90015
Shopping hours: Noon to 8 p.m. daily
Details: Check @shopquirkla on Instagram for updates or visit its website.
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(Lola Dutcher / For The Times )
The Plus Bus Free Store
Highland Park Shop
In an effort to provide clothing to the plus size community, the Plus Bus thrift store in Highland Park will operate as a free boutique for fire victims for several months. Although owners Jen Wilder and Marcy Guevara-Prete have stopped accepting clothing donations, they do need new pajamas, socks, underwear, shoes and men’s clothing.
On Jan.19, the Plus Bus will host Club Chub, a community gathering of support where they will be accepting cash donations, curated garments and gift cards to support fire victims directly.
Address: 5031 York Blvd., Los Angeles
Shopping hours: 10 a.m. to 6 p.m. daily
Details: @theplusbusboutique on Instagram
On Jan.19, the Plus Bus will host Club Chub, a community gathering of support where they will be accepting cash donations, curated garments and gift cards to support fire victims directly.
Address: 5031 York Blvd., Los Angeles
Shopping hours: 10 a.m. to 6 p.m. daily
Details: @theplusbusboutique on Instagram
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(Suay)
Suay Free Store for Fire Relief
Downtown L.A. Free Store
The Suay Free Store, launched by the sustainability-focused sewing and production shop Suay, is offering thousands of clothing items and home goods to those affected by the fires. Items are organized by category, size, age and even style preferences. “Even if folks don’t need anything yet, please come hang if you need a place to be in community,” says Suay COO R. Blake Thompson. “We have a tea bar for everyone to enjoy with fresh snacks, warm refreshments and bottled water.”
Recirculating clothing is what Suay has been doing for years, so in response to the L.A. fires, the team immediately began sorting cleaned, new-to you, vintage and remade clothing and accessories, along with donations received from its community partners. A store has been launched and the plan is to keep it open as long as needed to serve affected community members.
While the fires have had a devastating toll, Thompson says they’ve seen an incredible response with people showing up to volunteer and serve in any way they can: “That has been a wonderfully heartwarming feeling in light of these great tragedies.”
Address: 905 Mateo St., Los Angeles
Shopping hours: 10 a.m. to 5 p.m. daily
Details: @suaysewshop on Instagram
Recirculating clothing is what Suay has been doing for years, so in response to the L.A. fires, the team immediately began sorting cleaned, new-to you, vintage and remade clothing and accessories, along with donations received from its community partners. A store has been launched and the plan is to keep it open as long as needed to serve affected community members.
While the fires have had a devastating toll, Thompson says they’ve seen an incredible response with people showing up to volunteer and serve in any way they can: “That has been a wonderfully heartwarming feeling in light of these great tragedies.”
Address: 905 Mateo St., Los Angeles
Shopping hours: 10 a.m. to 5 p.m. daily
Details: @suaysewshop on Instagram
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(Machine McLaughlin)
Machine Free Store
Mount Washington Free Store
When Machine McLaughlin received a fire evacuation warning, they looked around their house to determine their “valuables” and realized that all they would really want to take with them were their paintings and their clothes. “I make and alter a lot of my clothes, so they are basically irreplaceable,” says McLaughlin, creator of the T-shirt brand Machine.
Thankfully, their house was fine but they kept wondering what they could do to help. They realized that most people they know are fellow thrifters and wear artist-made clothing, so they decided to create a place for fire victims to pick out those types of items.
McLaughlin turned their studio into a free store, which is stocked with shirts (including many from the Machine brand), hats, Levi’s, kids’ clothes and more. “It’s DIY, so people can just come take whatever they want,” McLaughlin says. “I go in throughout the day and straighten up and add more donations to the racks. The vibe is very sweet and chill. People have been telling me getting some fun new clothes is giving them a bit of happiness, and that’s all I’m trying to do.”
Address: 580 1/2 Crane Blvd., Los Angeles
Shopping hours: 9 a.m. to 7 p.m. through Jan. 19.
Details: @hellomachine on Instagram
Thankfully, their house was fine but they kept wondering what they could do to help. They realized that most people they know are fellow thrifters and wear artist-made clothing, so they decided to create a place for fire victims to pick out those types of items.
McLaughlin turned their studio into a free store, which is stocked with shirts (including many from the Machine brand), hats, Levi’s, kids’ clothes and more. “It’s DIY, so people can just come take whatever they want,” McLaughlin says. “I go in throughout the day and straighten up and add more donations to the racks. The vibe is very sweet and chill. People have been telling me getting some fun new clothes is giving them a bit of happiness, and that’s all I’m trying to do.”
Address: 580 1/2 Crane Blvd., Los Angeles
Shopping hours: 9 a.m. to 7 p.m. through Jan. 19.
Details: @hellomachine on Instagram
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(Altadena Kindred)
Altadena Kindred
Highland Park Free Store
A free store designed to support the Altadena children affected by the 2025 Eaton fire offers kids a chance to pick out toys, stuffed animals and other items that might provide comfort after losing their homes.
Set up temporarily in the architecture office of Knowhow Shop in Highland Park, the store also offers new underwear, chapstick, toothpaste, diapers and wipes, suitcases, backpacks and clothing.
“We are hoping to gather packs for the people who cannot come right away,” said one of the organizers, Linda Hsiao. “There are so many donation drives right now, but many people don’t have time to go shopping. We’ve notified all the Altadena schools, and it’s been beautiful to see familiar faces and kids come in and pick out toys. The moms tell them, ‘No, it’s too many,’ but they are fine. I hope they can come back when they have more space.”
Address: Knowhow Shop, 6019 Echo St., Los Angeles
Shopping hours: 10 a.m. to 5 p.m. Tuesday to Friday.
Details: @altadenakindred on Instagram
Set up temporarily in the architecture office of Knowhow Shop in Highland Park, the store also offers new underwear, chapstick, toothpaste, diapers and wipes, suitcases, backpacks and clothing.
“We are hoping to gather packs for the people who cannot come right away,” said one of the organizers, Linda Hsiao. “There are so many donation drives right now, but many people don’t have time to go shopping. We’ve notified all the Altadena schools, and it’s been beautiful to see familiar faces and kids come in and pick out toys. The moms tell them, ‘No, it’s too many,’ but they are fine. I hope they can come back when they have more space.”
Address: Knowhow Shop, 6019 Echo St., Los Angeles
Shopping hours: 10 a.m. to 5 p.m. Tuesday to Friday.
Details: @altadenakindred on Instagram
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(Lisa Boone / Los Angeles Times )
Lake Free Store
Silver Lake Free Store
“We wanted people to have a calm place to shop and try on clothing,” said Melissa Lovoy, the owner of the Silver Lake boutique Lake. “Some people have told us they have been wearing the same clothing for days.”
On Wednesday, the store was stocked with gently used towels, bedding, clothing, shoes and toiletries. The store has also donated new pieces of clothing, including sweaters, which Lovy said have been in great demand. With so many people unable to shop for themselves, Lovoy said the public can request items of their size by calling or sending a direct message on Instagram. They are also welcome to send a friend to pick up items for them. Lovoy is also expecting a donation of new denim for men and women to arrive this week.
Address: 1618 Silver Lake Blvd., Los Angeles
Shopping hours: 11 a.m. to 4 p.m. this week.
Details: @lakeboutique on Instagram
On Wednesday, the store was stocked with gently used towels, bedding, clothing, shoes and toiletries. The store has also donated new pieces of clothing, including sweaters, which Lovy said have been in great demand. With so many people unable to shop for themselves, Lovoy said the public can request items of their size by calling or sending a direct message on Instagram. They are also welcome to send a friend to pick up items for them. Lovoy is also expecting a donation of new denim for men and women to arrive this week.
Address: 1618 Silver Lake Blvd., Los Angeles
Shopping hours: 11 a.m. to 4 p.m. this week.
Details: @lakeboutique on Instagram
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(Community Loving)
Community Loving Pop Up Shop at WWOO
El Segundo Free Store
At this fire relief pop-up shop, currently housed at WWOO in El Segundo, you can find clothes, toiletries, toys, diapers, children’s books, pots and pans and more. The shop is run by Community Loving, a mutual aid organization that prioritizes serving Black and brown families in the South Bay.
“It’s beautiful,” says Sean Matsukawa, a Community Loving member who’s helping lead the shop. “We’ve never had this scale of volunteers just ready to go. Everyone has been really locked into the goal, doing whatever they can to distribute items, fill in gaps and get it done.”
Address: WWOO, 121 Penn St., El Segundo
Shopping hours: Noon to 8 p.m. every day through Jan. 18. After that, the shop will likely move to a new location.
Details: @communityloving on Instagram or email [email protected].
“It’s beautiful,” says Sean Matsukawa, a Community Loving member who’s helping lead the shop. “We’ve never had this scale of volunteers just ready to go. Everyone has been really locked into the goal, doing whatever they can to distribute items, fill in gaps and get it done.”
Address: WWOO, 121 Penn St., El Segundo
Shopping hours: Noon to 8 p.m. every day through Jan. 18. After that, the shop will likely move to a new location.
Details: @communityloving on Instagram or email [email protected].
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(Skandia Shafer)
Kalon Studios
Atwater Village Free Store
Los Angeles-based furniture designers Kalon Studios have transformed their Atwater Village showroom into a free store for those affected by the fires.
Founded in 2007 by Michaele Simmering and Johannes Pauwen, the showroom is a beautifully staged space for their small-scale production furniture pieces.
Simmering says a friend with a small brand on the East Coast, moved by the unfolding news, sent products for them to distribute as needed. Realizing their furniture wouldn’t be of immediate help to displaced individuals, Kalon pivoted to create a free shop.
“We’re a furniture design studio, and while that is necessary, it’s not necessary for people with nowhere to live,” says Simmering. “What we do have is this space. We just started to mobilize.”
Kalon’s sales lead, Rene Petersson, organized a team of volunteers, while Simmering and Pauwen reached out to brands offering carefully curated products designed to last, ensuring dignity for those affected by the fires.
“Dignity is really important — it’s a primary focus for us,” says Simmering. “We’re not a retail space, but we’ve tried to make it as much of a retail space as possible. We keep it quiet with mellow music; we let in one family or two people at a time. We have people who will walk with them and help them with sizing, like a personal shopper, and try to take the trauma out of it.”
Where you’d usually find high-end sustainable furniture, those who have been affected by the fire will be able to shop brand gender-neutral new clothing, work wear, baby and children’s items, skincare, shampoo, diaper bags, coolers, water bottles, sunglasses, office products (to help with organizing insurance filings) and more.
Address: 3559 1/2 W. Casitas Ave., Los Angeles
Shopping hours: 10 a.m. to 4 p.m. daily through Jan. 21
Details: Kalon Studios is sending email updates of what it has in stock if you sign up on its website. Watch Kalen Studios’ Instagram stories for updates as well.
Founded in 2007 by Michaele Simmering and Johannes Pauwen, the showroom is a beautifully staged space for their small-scale production furniture pieces.
Simmering says a friend with a small brand on the East Coast, moved by the unfolding news, sent products for them to distribute as needed. Realizing their furniture wouldn’t be of immediate help to displaced individuals, Kalon pivoted to create a free shop.
“We’re a furniture design studio, and while that is necessary, it’s not necessary for people with nowhere to live,” says Simmering. “What we do have is this space. We just started to mobilize.”
Kalon’s sales lead, Rene Petersson, organized a team of volunteers, while Simmering and Pauwen reached out to brands offering carefully curated products designed to last, ensuring dignity for those affected by the fires.
“Dignity is really important — it’s a primary focus for us,” says Simmering. “We’re not a retail space, but we’ve tried to make it as much of a retail space as possible. We keep it quiet with mellow music; we let in one family or two people at a time. We have people who will walk with them and help them with sizing, like a personal shopper, and try to take the trauma out of it.”
Where you’d usually find high-end sustainable furniture, those who have been affected by the fire will be able to shop brand gender-neutral new clothing, work wear, baby and children’s items, skincare, shampoo, diaper bags, coolers, water bottles, sunglasses, office products (to help with organizing insurance filings) and more.
Address: 3559 1/2 W. Casitas Ave., Los Angeles
Shopping hours: 10 a.m. to 4 p.m. daily through Jan. 21
Details: Kalon Studios is sending email updates of what it has in stock if you sign up on its website. Watch Kalen Studios’ Instagram stories for updates as well.
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(Noto Botanics )
Noto Botanics
Highland Park Free Store
Noto Botanics has transformed its flagship store in Highland Park into a free shop for those affected by the fires, and it’s gathered like-minded brands to donate new products.
Noto is a high-end L.A.-based clean beauty brand started by Gloria Noto, and it’s always put community at the forefront of its operation — since founding the brand in 2015, Noto has raised $26,000 in charitable donations.
“Noto is community,” says Noto. “And the main reason why I ever wanted to open a physical store space was to connect with our community in real life. I hope we can offer some relief and joy with our free store this week.”
At the fire relief shop, you’ll find new clothing from Los Angeles brands like Everybody.World and Shaina Mote, LoQ shoes, F. Miller skincare, accessories, bags and more.
“People can expect to come and find organized items from some of our friends who also own brands displayed either on dedicated racks or tables or in pre-made care bags,” says Noto. “The store is a small space. We we will be doing our best to consolidate and make ease for anyone who’s been affected.”
To shop, guests will need to show some proof of connection to the fires.
Address: 5005 N. Figueroa St., Los Angeles
Shopping hours: Noon to 6 p.m. Thursday and Friday
Details: Follow Noto’s Instagram for more details
Noto is a high-end L.A.-based clean beauty brand started by Gloria Noto, and it’s always put community at the forefront of its operation — since founding the brand in 2015, Noto has raised $26,000 in charitable donations.
“Noto is community,” says Noto. “And the main reason why I ever wanted to open a physical store space was to connect with our community in real life. I hope we can offer some relief and joy with our free store this week.”
At the fire relief shop, you’ll find new clothing from Los Angeles brands like Everybody.World and Shaina Mote, LoQ shoes, F. Miller skincare, accessories, bags and more.
“People can expect to come and find organized items from some of our friends who also own brands displayed either on dedicated racks or tables or in pre-made care bags,” says Noto. “The store is a small space. We we will be doing our best to consolidate and make ease for anyone who’s been affected.”
To shop, guests will need to show some proof of connection to the fires.
Address: 5005 N. Figueroa St., Los Angeles
Shopping hours: Noon to 6 p.m. Thursday and Friday
Details: Follow Noto’s Instagram for more details
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(Drew Koven)
Chabad of Malibu
Malibu Free Store
The Chabad of Malibu and the L.A. Strong Foundation have opened a free store where people displaced by the fires can shop for apparel, toys, food, toiletries and other essential goods. Drew Koven, founder of the L.A. Strong Foundation, says the shop’s setup is similar to that of a trendy boutique with presorted sections for various age groups and sizes and volunteers who are ready to provide concierge-level service. Here, patrons can find new and lightly used stuffed animals, luggage, backpacks, children’s books, sneakers, bedding and linen, coats and more. Koven says a few major fashion and textile brands will be donating more items to the shop in the coming days. The donation center is open to people of all religious backgrounds.
Once visitors have finished shopping, they can hang out in the lounge area with couches, a coffee machine, tea and snacks; The shop is across the street from the glorious Malibu pier.
Address: 22941 Pacific Coast Hwy., Malibu, CA 90265
Shopping hours: 10 a.m. to 5 p.m. Monday through Thursday, 10 a.m. to 3 p.m. on Friday, 10 a.m. to 5 p.m. Sunday. Closed Saturdays.
Details: Call Drew Koven at (617) 312-7068 email him at [email protected].
Once visitors have finished shopping, they can hang out in the lounge area with couches, a coffee machine, tea and snacks; The shop is across the street from the glorious Malibu pier.
Address: 22941 Pacific Coast Hwy., Malibu, CA 90265
Shopping hours: 10 a.m. to 5 p.m. Monday through Thursday, 10 a.m. to 3 p.m. on Friday, 10 a.m. to 5 p.m. Sunday. Closed Saturdays.
Details: Call Drew Koven at (617) 312-7068 email him at [email protected].
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(Elsa Elbert)
Valley Country Market
Woodland Hills Shopping mall
A few shops at boutique mall Valley Country Market — Composed Living, Soto Boutique, Elfin — have joined together to offer donated goods, including tote bags and backpacks, school supplies, new and gently used clothing and personal hygiene products and toiletries.
“When the news of the fires broke, my first thought was that we need to do something major to help our community,” said Composed Living founder and Chief Executive Elsa Elbert. “I reached out to the Valley Country Market management, and they generously offered an empty retail space for us to collect and distribute donations for those impacted. In less than a week, we have grown to two retail spaces and have received more than 250 volunteers from the community. It’s so beautiful to witness.”
Address: 20929 Ventura Blvd, Ste Suite 30, Woodland Hills
Shopping hours: 10 a.m. to 4 p.m. daily
Details: @thevalleycountrymarket on Instagram
“When the news of the fires broke, my first thought was that we need to do something major to help our community,” said Composed Living founder and Chief Executive Elsa Elbert. “I reached out to the Valley Country Market management, and they generously offered an empty retail space for us to collect and distribute donations for those impacted. In less than a week, we have grown to two retail spaces and have received more than 250 volunteers from the community. It’s so beautiful to witness.”
Address: 20929 Ventura Blvd, Ste Suite 30, Woodland Hills
Shopping hours: 10 a.m. to 4 p.m. daily
Details: @thevalleycountrymarket on Instagram
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(Free People)
Free Shop by Free People
Santa Monica Free Store
FP Movement, a category of the Free People clothing brand, is transforming the Free People headquarters in Santa Monica into a free shop. With 13 stores in the city, the company stated in a note that Free People is deeply connected to L.A. The Pacific Palisades store was lost in the fires.
From Saturday through Monday, FP Movement is offering new clothing, shoes and body care supplies from Free People, FP Movement and partner brands at the Free Shop by Free People.
This initiative is open to all in need, with no ID checks required. Individuals are also encouraged to pick up items on behalf of others who may be unable to attend.
Address: 1720 Euclid St., Santa Monica
Shopping hours: 8 a.m. to 5 p.m. Jan. 18 through Jan. 20
Details: @fpmovement on Instagram
From Saturday through Monday, FP Movement is offering new clothing, shoes and body care supplies from Free People, FP Movement and partner brands at the Free Shop by Free People.
This initiative is open to all in need, with no ID checks required. Individuals are also encouraged to pick up items on behalf of others who may be unable to attend.
Address: 1720 Euclid St., Santa Monica
Shopping hours: 8 a.m. to 5 p.m. Jan. 18 through Jan. 20
Details: @fpmovement on Instagram
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(Allen J. Schaben / Los Angeles Times)
Altadena Girls
Free Store
Avery Colvert, a 14-year-old Pasadena resident, wanted to do something special for the many teen girls, like her schoolmates at Eliot Arts Magnet Academy in Altadena, whose lives have been upended by the fires. So the eighth grader took to Instagram, creating a handle and logo with the help of her stepfather, Matt Chait, 44, who has a background in design.
Together, they launched Altadena Girls to gather donations including beauty and hair products — fragrances, makeup, pimple patches, straightening tools and diffusers — and new clothing. The effort quickly gained momentum, growing to nearly 32,000 followers over a few days and catching the attention of celebrities such as Paris Hilton and Mindy Kaling, who shared the project on social media.
“They’ve lost everything, and I want them to feel a sense of normalcy when nothing else in their life is normal,” Colvert says.
A free store was set up this week in a Boyle Heights warehouse, and while that location has closed, teens and students can follow Altadena Girls on Instagram for details on their next location in Pasadena.
Together, they launched Altadena Girls to gather donations including beauty and hair products — fragrances, makeup, pimple patches, straightening tools and diffusers — and new clothing. The effort quickly gained momentum, growing to nearly 32,000 followers over a few days and catching the attention of celebrities such as Paris Hilton and Mindy Kaling, who shared the project on social media.
“They’ve lost everything, and I want them to feel a sense of normalcy when nothing else in their life is normal,” Colvert says.
A free store was set up this week in a Boyle Heights warehouse, and while that location has closed, teens and students can follow Altadena Girls on Instagram for details on their next location in Pasadena.
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