New signage to adorn Union Bank

Signaling a new era in its banking history, UnionBanCal Corporation and its primary subsidiary, Union Bank, N.A., unveiled the company’s new brand identity, which includes an updated logo and related branding treatments that will over the course of the next several months adorn all Union Bank branches, ATMs and business offices in California, Oregon, Washington and other domestic U.S. and international locations where the company maintains specialized lending offices.

Union Bank’s four Newport Beach branches, located at 1501 Westcliff Dr., 1090 Bayside Dr., 396 Superior Ave., and 1666 San Miguel Dr., are scheduled to have new exterior signage in place the week of July 27.

In addition, the company has started the process of incorporating the new logo mark on customer forms, bank statements, checks, ATM cards, product brochures and other materials. On December 18, 2008, the company legally changed the name to Union Bank, N.A.; it had been Union Bank of California, N.A., since 1996.

“Changing our name to Union Bank last year was an important first step toward achieving our strategic goals and our desire to have a higher degree of national brand recognition in the financial services marketplace,” said Union Bank President and Chief Executive Officer Masaaki Tanaka. “Today marks a significant milestone in our bank’s history, and I am confident that our customers and employees will embrace this exciting change.”

According to Tanaka, the shortening of the company’s name to Union Bank – and the subsequent rebranding efforts – more accurately reflects the growth and transformation of the company in recent years. “While we have had a three-state charter – California, Oregon and Washington – for more than 100 years, we also have offices in several major U.S. and international markets where we’ve been expanding our footprint in commercial real estate, energy and utilities lending, and commercial banking. Going forward, our recognizable logo and related rebranding efforts will better position us for future growth,” said Tanaka.