It was a good run while it lasted
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Nike has just done it.
After almost 12 years as an anchor tenant at the Triangle Square
shopping complex, Niketown is packing the Air Zooms and, as fast as
you can say Air Jordan, is -- like Nike’s ubiquitous logo --
swooshing out of its Triangle Square lease and shutting down.
No more athlete autograph signings. No more of Nike’s unique
branding on the Niketown facade, near 19th Street and Newport
Boulevard. By the end of the month, Nike officials announced Tuesday,
Niketown -- part MTV, part sports museum and hub to sell Nike stuff
-- is out of town.
Like it or not, the 29,000-square-foot store -- one of Nike’s
earliest in the chain -- was a Triangle Square flagship. At the very
least, it helped define the shopping hub, which includes The Gap and
Virgin Megastore.
We lament this hit to local business and Triangle Square. But Nike
wants out of its lease, and we can’t altogether blame the company. A
Nike spokeswoman said Niketown’s contract with center manager Charles
Dunn Real Estate Services allows the store to leave if Triangle
Square occupancy stays below 70% for 18 consecutive months. A
Triangle Square spokeswoman said occupancy is more like 75%. Either
way, it’s not the 100%-occupancy goal by June of 2004 envisioned in
2003 when Triangle Square Investment LLC launched a pricey leasing
program to attract tenants to the 191,000-square-foot center, built
in 1992.
When Nike leaves, Triangle Square needs to quickly find another
popular tenant. But even that might not be enough for success. In
recent years, a Whole Foods and North Face have abandoned the center,
while its administration has weathered several management and
marketing changes. It was enough in 2003 for Yard House founder
Steele Platt to grumble, “We’re used to [the managers changing] ...
[The owners] can’t make their minds up.”
Customers say the mall’s parking and entry/exit points are
severely flawed. The point is, it’s not all about the shoes, or a big
retail name.
We’re pulling for Triangle Square. City leaders and mall officials
should work to fulfill the square’s promise, or watch its potential
fizzle in the Nike air.
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