At the rain’s mercy
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Deirdre Newman
Like the beach area that needs the sun’s warm rays to thrive during
the summer, car washes are at the mercy of Mother Nature in the
winter.
That’s why many local car wash owners are praying that there won’t
be a heavy rainy season later this year.
“We need good weather and pray to God we don’t get too much rain,”
said Furat Singh, owner of Angel’s Auto Spa in Costa Mesa.
And if it does rain, when it rains is key.
“If it rains Friday or Saturday -- the really busy time -- it
really impacts the business, because large percentage of the business
is done on weekends,” said Leon Saitowitz, a carwash broker with
Allied Brokers of Newport Beach.
For employees, rainy days mean no pay because most employees work
part-time, Saitowitz said. Owners, though, can reduce their costs
because they don’t have to worry about expenses such as utilities if
they close because of inclement weather.
Just the threat of rain can scare people away from getting their
car washed, Saitowitz said.
“If it’s reported in the news that there’s a 10% chance, it
dramatically affects business,” Saitowitz said. “The threat of rain
is enough.”
But even worse than rain can be cloudy days, Saitowitz said. The
uncertainty forces carwashes to stay open, but typically keeps
customers away.
Usually, before the rainy season, carwashes offer customers a rain
check so that if it rains the day after they get their car washed,
they’ll wash it again when the sun comes out, Saitowitz said.
Luckily, Southern California doesn’t have to worry about the
deluges that can pound cities such as Seattle and Portland. But in
those cities, people are more rain-tolerant and will get their cars
washed anyway, Saitowitz said.
“In Seattle or Oregon, people still wash their cars even when it
rains or they want to have the salt removed that gets on streets when
it snows,” Saitowitz said. “Here, when it rains, people make a big
deal out of it.”
Patrick Shea, president of Beacon Bay Enterprises, which operates
a carwash in Costa Mesa, said it’s pretty much a slam-dunk decision
on how to deal with rain.
“When it rains, we close,” Shea said. “That’s about all I can say.
We try very much to do as well as we can on the days it’s not
raining.”
* DEIRDRE NEWMAN covers Costa Mesa and may be reached at (949)
574-4221 or by e-mail at [email protected].
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