EDITORIAL
The difference in the eyes of neighbors, it seems, comes down to size.
Back when Southern California Edison ran the Newland Street power
plant, neighbors felt they could stomach the generator’s noise and
pollution in part because Edison managed to portray itself as a local
company, one that gave back to its community.
Then, in 1997 AES Corp. came to town, buying the plant from Edison --
but not its relationship with the community. The international company,
headquartered clear across the country in Virginia, didn’t have the
luxury of “Southern California†in its name or the decades of uneasy
truce with residents.
This year, when AES could have used a better relationship in the city,
it didn’t have it. When California’s “energy crisis†hit and the company
decided to restart two of the plant’s shutdown units, neighbors were none
too happy. More generators, they figured, means more pollution, more
noise -- more of what they hate from Pacific Coast Highway and Newland
Street.
The ensuing divisiveness -- which ended last month with the city and
AES negotiating a deal instead of going before the South Coast Air
Quality Management District -- could have been avoided through better
communication by AES. Much of the complaints by neighbors and city
officials seem simply to be a matter of poor communication and public
relations on the part of AES. AES officials say it is not the company’s
style to trumpet when it gives back to the community.
In this case, with the history of Edison to contend with, it should
have been. If nothing else, clear communications to make it clear the
company wasn’t Edison would have prepared residents for what was to come
-- something different.
AES now has the burden of repairing frayed relations after the fact
instead of nurturing them during the past four years.
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