The Times podcast: How NCAA athletes cash in on name, image and likeness - Los Angeles Times
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The Times podcast: How NCAA athletes cash in on name, image and likeness

A gymnast does a backflip off the bars
UCLA’s Jordan Chiles competes on the uneven bars during an NCAA gymnastics meet in 2022.
(John McCoy / Associated Press)
By Helen Li
 and Kasia Broussalian
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Listen to this episode of The Times:

For over 100 years, college athletes couldn’t make money competing in their sports. A new NCAA rule around name, image and likeness, or NIL, has changed that. The biggest winners? Gymnasts.

Today, we talk to a few current and former gymnasts at UCLA, including Olympians Jordyn Wieber and Jordan Chiles, about how this rule change has affected their lives. Read the full transcript here.

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Host: Gustavo Arellano

Guests: L.A. Times college sports and NBA reporter Thuc Nhi Nguyen

More reading:

Once empowered by Title IX, female athletes are now among big winners in new NIL era

‘My medals are my armor.’ Jordan Chiles’ persistence guides her pursuit of greatness

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How California paved the way for college athletes to cash in big

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About The Times

“The Times†is produced by Denise Guerra, Kasia Broussalian, David Toledo and Ashlea Brown. Our editorial assistants are Roberto Reyes and Nicolas Perez. Our engineers are Mario Diaz, Mark Nieto and Mike Heflin. Our fellow is Helen Li. Our editor is Kinsee Morlan. Our executive producers are Jazmin Aguilera, Heba Elorbany and Shani Hilton. And our theme music is by Andrew Eapen.
Podcasts SportsThe Times Podcast
Helen Li

Helen Li was a member of the 2022-23 Los Angeles Times Fellowship class. She grew up in Richmond, Va., and graduated from Washington University in St. Louis, where she studied international development. After working as a university teacher through the Princeton in Asia fellowship in China and Nepal, she pivoted to freelance journalism and fact-checking. During the 2020 elections, she collaborated remotely with a team of volunteers to produce “Fresh Off the Vote,†an explanatory podcast about Asian American civic engagement. These collective experiences brought her to The Times, where she worked for the podcast, Business and newsletter teams. She aspires to learn more about the human experience through different forms of storytelling.

Kasia Broussalian

Kasia Broussalian is a former senior producer on the news podcast, “The Times.†Prior to joining the Los Angeles Times, Broussalian managed the multimedia efforts of Project Syndicate, first from the Czech Republic and later from New York City. She was the founding producer of the “Opinion Has It†podcast, as well as the “Short Cut†explainer video series. Broussalian started her journalism career as a photographer and videographer for the Boulder Daily Camera and has been recognized by the Hearst Journalism Awards program and Eddie Adams Barnstorm Workshop.

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