Reader photo: Surf Liquor

It’s a little-known fact, but the L.A. area is a paradise for fans of retro signage and typography. In this image, by Chris Goldberg, the tattered sign outside of a Surf Liquor store on Main Street in Santa Monica harkens back to an earlier decade.

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Each week, we’re featuring photos of Southern California submitted by readers. Share your photos on our Flickr page or reader submission gallery. Follow us on Twitter or visit latimes.com/socalmoments for more on this photo series.