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Cars as Marketing Tools: What a Concept!

The Cadillac Cien, from the Spanish word for 100 and named to mark the company's 100th anniversary, is chiseled along the lines of a stealth bomber. The model has been prominently positioned as the design theme statement for General Motors' luxury division.

The Cadillac Cien, from the Spanish word for 100 and named to mark the company’s 100th anniversary, is chiseled along the lines of a stealth bomber. The model has been prominently positioned as the design theme statement for General Motors’ luxury division.  (TERRIL YUE JONES / Los Angeles Times)

Manufacturers with an eye on the bottom line now want a little pragmatism built into their dream cars.

The Chevy Bel Air

The Chevy Bel Air, with its all-aluminum 3.5-liter, in-line five-cylinder engine, is GM’s answer to the reborn Ford Thunderbird.  (TERRIL YUE JONES / Los Angeles Times)

Dodge Razor

The rear-wheel-drive Dodge Razor is named for its licensing partner, Razor USA, manufacturer of the ubiquitous scooter.  (TERRIL YUE JONES / Los Angeles Times)

Infiniti FX45

Infiniti’s FX45 blurs the line between passenger car and sport-utility vehicle.  (TERRIL YUE JONES / Los Angeles Times)

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Saab 9-3X

The sleek Saab 9-3X is also among the concepts that defy categorization as either passenger car or sport-utility vehicle.  (TERRIL YUE JONES / Los Angeles Times)

Lincoln's chief designer with an auto show visitor.

Lincoln’s chief designer, Gerry McGovern, right, discusses the wide-open structure of the Lincoln Continental concept car with a visitor during the model’s debut at the Los Angeles auto show.  (JOHN O’DELL / Los Angeles Times)

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