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Right now, the hottest free agent in town isnât a star athlete coveted by the Dodgers or Lakers â sheâs a 69-year-old waitress from Nate ân Alâs.
Gloria Leon, a 41-year veteran of the delicatessen, has found herself without a job after the sudden closure of the beloved Beverly Hills restaurant Sunday amid the coronavirus outbreak.
Almost immediately, offers from rival delis rolled in.
Factorâs Famous Deli and the Nosh have reached out, Leon said, and there could be others, but she hasnât made her way through 50 or so voicemail and text messages left for her in recent days.
Leon isnât sure what sheâll do, but she has high-profile advisors: Talent agents at William Morris Endeavor recently offered guidance during a video conference call. Several of the power brokers were her longtime customers.
And the attention, Leon said, has made her feel like a star.
âI felt like I was Tom Brady,â she said.
Leon possesses a unique kind of celebrity in a city filled with them. Her regulars have included titans of show business â Lew Wasserman, Bruce Willis, Jodie Foster, Steve Tisch, Jeffrey Katzenberg and Larry King among them. She has charmed, counseled and consoled each of them, one bowl of matzo ball soup at a time.
The intimacy of those connections, established within the sanctity of worn brown leather booths, has led to friendships that transcend the confines of the deli. And with those relationships comes influence.
âThere is no politician, there is no City Council member, there is no billionaire, who is more influential in Beverly Hills than Gloria. Period,â said Steve Soboroff, member of the Los Angeles Police Commission and a longtime regular at Nate ân Alâs. âAnd if you donât believe me, ask any of them.â
While he was fundraising for his unsuccessful Los Angeles mayoral bid in 2001, Soboroff saw Leon during a visit to Nate ân Alâs. She asked how much money an individual could contribute and, armed with the information that there was a $1,000 ceiling, took his elbow and walked him from table to table.
âShe tells people, âI want you to give this guy a thousand bucks,ââ Soboroff recalled. âIt was $60,000 in one hour from people I donât even know. It was better than any fundraising event I had.â
There is no politician, there is no City Council member, there is no billionaire, who is more influential in Beverly Hills than Gloria. Period.
— Steve Soboroff, Los Angeles Police Commission member
Even before the closing, the Beverly Drive restaurant, which opened in 1945, had endured a period of tumult. Last year, the descendants of Nate ân Alâs co-founder Al Mendelson sold the deli to a group of investors including Irving Azoff, the former Live Nation Entertainment chairman. The new owners soon announced plans to move the restaurant around the corner to a city-owned property, where they signed a 10-year lease.
Then, as the COVID-19 pandemic swept through L.A. last month, Nate ân Alâs shifted to a takeout and delivery business. That lasted just a couple of weeks before the owners announced the deli would shut down in order to âkeep our customers and our staff safe and secure.â
A spokesman for the restaurantâs owners said Sunday that their âgoal is to keep the Nate ân Alâs tradition aliveâ but offered no specifics. And the spokesman added that the owners have âencountered major difficulties with the city of Beverly Hillsâ over the deliâs prospective new space â a statement that, in the eyes of many fans of the restaurant, has cast doubt on a reopening there.
Leon was eyeing retirement before the unexpected closure â but sheâs certain about what type of waitress gig sheâd take on if she continues working.
âHoney, Iâve been a deli server for 41 years, and I am just going to die a deli server,â she said.
Leon began working at Nate ân Alâs in 1979, nine years after she immigrated to the U.S. from Mexico.
Four years into her tenure, Leonâs daughter Megan was born and she found her footing at the deli, where she and her colleagues âmore and more became like a family,â she said.
Before long, Megan was a fixture at Nate ân Alâs too. As a little girl, she relished 6 a.m. breakfasts among the staff before the restaurant opened. Her order: corned beef hash with scrambled eggs and a scooped-out bagel with cream cheese.
âI would walk to school afterward, smelling like Nate ân Alâs,â said Megan, 36, a food writer based in Bangkok. âI always felt like it was a second home to me.â
That sense of family was instilled in part by Leonâs mentor, Kaye Coleman, who for years was the restaurantâs senior waitress, known for her quick wit and motherly demeanor.
âKaye always said to me, âGloria, when the customers come in ... think about them coming to your house. Donât think about the tip,ââ Leon recalled.
And Leonâs style resonated with Lew Wasserman, the late agent and executive behind media company MCA, whose headquarters were a few blocks from Nate ân Alâs.
She would wait on the mogul and his grandson, Casey Wasserman, every Saturday and Sunday. She recalls how, in her early days there, the doting grandfather would prepare bagels for his young grandson, crumbling bacon atop the smeared cream cheese.
And Casey Wasserman remembers Leon too. âBetween Kaye and Gloria, they were like surrogate mothers. ... They were like family, and still are,â said Wasserman, 45, chief executive of a namesake sports marketing and talent management firm. He and his family grew so close to Leon that she has attended several of their important gatherings, including his childrenâs bar and bat mitzvahs.
âI canât believe there wonât be Gloria to go and see at Nate ân Alâs,â said Wasserman, whose go-to order was matzo brei, a plate of which he had on Saturday, a day before the closure. âSheâs not just an incredible person but an institution in our community.â
By 2002, Leon was, indeed, an institution â so much so that Vanity Fair photographed her, Coleman and another waitress, Arlene Malmberg, for the magazineâs annual âHollywoodâ issue.
Two years later, following Colemanâs death, Leon became the deliâs senior waitress.
Leon is known for her anticipatory grace â she would set out regularsâ grapefruit halves or slices of melon right before theyâd arrive â just one special touch that helped her develop a devoted following. With only five tables in her section, some patrons would wait 45 minutes or more to sit with her.
And she didnât mind telling her regulars when they had ordered incorrectly, recalls Larry King, who, for a time, ate at Nate ân Alâs nearly every day.
âI loved the way she would decide what youâre going to eat,â King said. âI would say, âToday Iâm going to have a bagel with lox,â and she would say, âEh, try it with eggs and onions.â She is one of the great, great restaurant workers anywhere. I canât think of anyone in her league.â
Honey, Iâve been a deli server for 41 years, and I am just going to die a deli server.
— Gloria Leon
As with King, Leon was never afraid to speak her mind with other customers â and not just when it came to food. William Morris Endeavor partner Richard Weitz described the waitress as perhaps âthe most well-connected non-entertainment person in all of L.A.â
âShe knows writers, directors, executives, and she watches every show â and she has opinions,â said Weitz, a Nate ân Alâs regular, who also organized Leonâs recent call with the agents. âSheâll say, âI liked that show, I didnât like that show, that one needs to be picked up.ââ
Like Wasserman, Weitz and his family grew so close to Leon that she attended his childrenâs bar and bat mitzvahs.
As for the call with Weitz and other agents, he said that it is emblematic of âthe community she builtâ and âthe love that people have for her.â (And if anything comes of that conversation, will the agents charge a commission? âNo, they better not!â said Leon, laughing.)
In a company town where access to executives is as valuable as tickets to a movie premiere or a Lakers game, there may be no better testament to Leonâs effect on people than this: It was easier to get telephone calls returned for this story than perhaps any other.
âItâs her heart,â Soboroff said. âBecause of that, thatâs how she got to be â itâs such a strange word â so powerful. In Beverly Hills, sheâs at the top; she has the ability to influence more people on more issues than anybody in Beverly Hills, with apologies to the current and past mayors.â
While Leonâs spirits have been lifted by well wishers offering their support, without a job to get up for, she expects that soon enough, the melancholy will set in.
Sheâs been thinking about her old routine: Sheâd arrive at Nate ân Alâs by 6:40 a.m. and prep her tables.
âIâd check my salt and peppers, my sugars; Iâd be sure I had fresh decaf ... ,â she said, trailing off.
On Saturday, Leon visited the deli for the last time. She took some photographs and then walked outside, where she ran into some longtime customers. Soon enough, she found herself in tears. She is thinking about those patrons and others, like one from London whoâd come to the deli for turkey bacon, a scooped-out pumpernickel bagel and English Breakfast tea with milk.
Leon said she remembers 100 or more regularsâ orders just like that one. âI wonât ever forget them.â
The new job prospects aside, Leon said the sudden closure of Nate ân Alâs robbed her of the chance for a proper goodbye.
âIn my mind, I was preparing myself for retirement,â she said. âYou have to prepare to let go of something that has been with you almost your whole life. I didnât realize it was going to be â boom.â
Leonâs daughter, Megan, has lived overseas since 2006, and itâs been especially hard for her to be apart from her mom during the pandemic â and the restaurantâs closure. But sheâs holding on tight to memories of her mother at Nate ân Alâs.
âOh, what I would give to be sitting there right now, in an old brown booth eating a sandwich,â Megan said. âI miss the counter boys calling out tickets, loading containers of coleslaw and potato salad. I miss the sounds of customers laughing, chit-chatting, or ordering their favorite fish.
âAnd I miss people asking, âGloria, whatâs good today?ââ
Eat your way across L.A.
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