Diane von Furstenberg, creator of the wrap dress, is a champion for womenâs causes. What else does her future hold?
Fashion designer and philanthropist Diane von Furstenberg speaks about the influences and inspirations on her womanhood.
On an overcast afternoon last month, a day before Diane von Furstenbergâs annual Oscars luncheon for female nominees in all categories, the fashion designer and philanthropist didnât appear concerned about the gloomy L.A. weather.
While the main house of the gated Beverly Crest estate she shares with billionaire husband Barry Diller was being readied for guests, Von Furstenberg, who was accompanied by one of her employees, sat down in an oversized lounge chair in a spacious room in the guest house.
âHollywood is very exciting right now,â she said, naming Reese Witherspoon and Kerry Washington among those to watch. âAnd there are a lot of women who are in charge. ⌠Would you believe that no one ever had the idea of honoring women [nominees] in all categories?â
On this occasion, though, what was more surprising was strictly sartorial.
Von Furstenberg, who started her eponymous label in 1972, wasnât dressed in one of her brandâs signature wrap dresses â a frock she introduced to the masses in 1974. The dress style became so wildly popular that 40 years later it was the star of the exhibition, âDiane von Furstenberg: Journey of a Dress,â at Los Angeles County Museum of Art. (That exhibition space is now becoming the Academy Museum of Motion Pictures for which Von Furstenberg is a member of the board of trustees.)
Instead, the designer, who has lived a colorful journey during the past 71 years (just read her 2014 book, âThe Woman I Wanted to Be,â for more), wore a statement T-shirt that read In Charge.
âIn charge means to know who I am and to be in charge of my life, to make things happen enough to put somebody else in charge,â she said. âIâve never met a woman who was not strong.â
Von Furstenberg, whose social media messages often end with âLove Dianeâ (itâs also the name of one of her perfumes), was wearing the black tee to promote her next major affair, a four-day series of panel discussions and inspirational moments, which started Thursday, in time for International Womenâs Day, at her companyâs studio in New York. (Think of something along the lines of conversations on âThe Oprah Winfrey Show,â not a fashion talk.)
âAnd the theme is women in charge,â said Von Furstenberg, who finds inspiration in her motherâs story. âFirst of all, my mother [a Holocaust survivor] always told me that it was a privilege to be a woman. So in my family, it was always an asset to be a woman, and I always was proud to be a woman. And it was very much part of my genes and my education.
âI did not know what I wanted to do,â Von Furstenberg continued, âbut I knew the kind of woman I wanted to be. I wanted to be a woman whoâs in charge of her life, whoâs independent and, you know, who was driving her life â designing her life. Iâm lucky I became that woman because of a little dress, a little dress that I designed when I was 22 years old.â
Certainly fashion has been a major part of her life, but so has being a champion for womenâs rights and equality. Von Furstenberg said sheâs looking forward to the upcoming DVF Awards, which were first given out in 2010 to honor the work of inspiring women. Each honoree receives $50,000.
This yearâs DVF Awards, which could be particularly poignant in this #MeToo and Timeâs Up era, are set for April 13 at the United Nations in New York. Voting for the Peopleâs Voice Award, which will be given to one of four nominees, is open to the public at www.DVFAwards.com until March 25.
This yearâs nominees are collectively involved with increasing the number of women running for elected office; survivors of human trafficking; refugee children; and foster children. (Georgie Smith, co-founder of L.A.-based A Sense of Home, is one of the nominees.)
âWe give money and exposure to women who have had the strength to fight, the courage to survive and the leadership to inspire,â said Von Furstenberg, whoâs also president of the Council of Fashion Designers of America. âThat has been incredible. Itâs mostly given to women who are not very well known but who do amazing work.â
Although she has been fortunate to be her own boss, the fashion designer has had the type of life that most Hollywood showrunners would salivate over, including the comeback of her fashion label in the late 1990s. But she does understand the hardships and the abuse that people face daily.
Concerning the #MeToo and Timeâs Up movements, Von Furstenberg said, âItâs not right to make women â or men, by the way â feel like meat. I think itâs about owning your dignity and owning yourself and knowing you donât have to swallow it.
âI grew up in the generation that if you were as a woman you took it for granted that every month youâd have your period and constantly youâd get groped and abused and taken advantage of,â she said. âThat was just part of what you do when you are a woman. âŚ
âI was lucky I only had three bosses before I started to work for myself. And I would say that all three bosses kind of abused me,â she went on. âI think what is happening with #MeToo and all of that is great. I think it is overdue, and I think that now that it is unleashed, it will not go back again.â
As for her own path, Von Furstenberg said sheâs at a different point in her story. Just last year news reports surfaced that she was considering selling a stake in her fashion house.
Days later, Jonathan Saunders, who was DVFâs chief creative director and said to be bringing renewed energy to the brand, made his own announcement. He was leaving DVF. The label, with more than 110 stores worldwide, brought back Nathan Jenden as creative director, the position he held for a decade until 2011. (Also, Talita von Furstenberg, Von Furstenbergâs granddaughter who has been called the labelâs new muse, is featured in DVFâs fall 2018 campaign.)
Von Furstenberg said sheâs still pondering what would be best for the legacy of her fashion house and what the future DVF brand might look like. She said she wants to make DVF âa nice, tight jewelâ so she can âput it in good hands and let it go.â
That might give her more time for philanthropy â or perhaps write another book. (âI want to write a book about designing your life,â she said.) Calling herself the âgodmother of the Statue of Liberty,â she said sheâs working to help open a museum on Liberty Island in New York Harbor scheduled for next year, and sheâs involved in a documentary about that famous statue.
Despite wondering about the road ahead and the changing ways people shop today, thereâs one thing sheâs absolutely certain about right now.
âWe know that that wrap dress can be interpreted in a million ways forever,â she said. âIâve always had a relationship with the wrap dress because I have sold tens of millions of them. ⌠It was proper yet it was sexy. Someone once told me, âItâs the dress that the guys like you in, and his mother doesnât mind.ââ
Her timeless wrap dresses certainly will go on, worn by women now and women of the future.
âI always joke it was not me who created the dress, but itâs the wrap dress who created me,â Von Furstenberg said.
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