Liberals like Jon Stewart; conservatives pick college football
ESPN’s college football, “Antiques Roadshow†on PBS and “Today with Kathy Lee & Hoda†on NBC top the list of favorite TV shows among political conservatives.
TV viewers defined by market research group Experian Simmons as “mild Republicans†are partial to the sitcom “Rules of Engagement†on CBS, “Sons of Guns†on Discovery, and “Sons of Anarchy†on FX. “Mild Republicans†were described as “somewhat conservative.â€
But Comedy Central‘s late night duo of “The Daily Show with Jon Stewart†and “The Colbert Report†with Stephen Colbert are wildly popular among those defined by Experian Simmons as “Super Democrats.†This group is described as “somewhat†to “very liberal.â€
The report, “Top TV Programs among Voter Segments,†was released this week. Experian Simmons arrived at its findings after polling about 25,000 adults picked at random for its annual survey.
The study is intended to help political candidates and groups place their advertising within TV shows watched by voters they most want to reach.
The study also found that the most popular TV shows among environmentalists classified as “green traditionalists†are “Lizard Lick Towing†on Turner’s Tru TV, “Extreme Couponing†on TLC and “Four Weddings†on TLC.
Voters described as “On the Fence Liberals,†are keen for “The Graham Norton Show†on BBC America, “Aqua Teen Hunger Force†on Carton Network’s Adult Swim and “Top Gear†on BBC America. High concentrations of this group live in Providence, R.I., and Portland, Maine.
“Green traditionalists†are most concentrated in Santa Barbara, Salt Lake City, and Harlingen, Texas. Ultra-conservatives, who have conservative views on immigration, employment and healthcare, populate Salt Lake City, and Idaho Falls and Twin Falls, Idaho.
Meanwhile, “Mild†Republicans can be found in Omaha; Fargo, N.D; and Peoria, Ill. “Super†Democrats over-index in San Francisco, Boston and Seattle, according to the study.
ALSO:
Ron Paul supporters walk out of GOP convention
Tampa on TV: early convention coverage ignores the convention
Jon Stewart, Stephen Colbert extend deals with Comedy Central
PHOTOS, VIDEO AND MORE:
PHOTOS: ‘Dancing With the Stars: All-Stars’: Meet the cast
London Olympics: The Games, our way
VIDEO: Watch the latest fall TV trailers here
More to Read
From the Oscars to the Emmys.
Get the Envelope newsletter for exclusive awards season coverage, behind-the-scenes stories from the Envelope podcast and columnist Glenn Whipp’s must-read analysis.
You may occasionally receive promotional content from the Los Angeles Times.
