âMcMillionsâ reveals informant in McDonaldâs Monopoly scam. We break down the finale
The following contains spoilers from Mondayâs series finale of âMcMillions.â
Since it launched last month, âMcMillionsâ has become must-see TV. HBOâs six-part documentary series, about a scam to defraud the McDonaldâs Monopoly game in the 1990s, combines strong characters, the surprise of a largely forgotten crime and a sociocultural backdrop that seems both impossibly distant from and profoundly similar to our own. In other words, it replicates the âChernobylâ effect: familiar enough to attract oneâs attention, and eye-opening enough to hold it, strung out over six scintillating weeks.
For the record:
10:06 a.m. March 10, 2020An earlier version of this article misidentified Marvin Braun as Jerry Colomboâs stepbrother. Braun is the stepbrother of âUncleâ Jerry Jacobson.
In advance of Monday nightâs finale, Times staff writer Meredith Blake, TV editor Matt Brennan and TV critic Robert Lloyd convened to discuss the episodeâs closing bombshell, the truth behind the phrase âvictimless crimeâ and what made the series such a success.
âMcMillionsâ on HBO, about the McDonaldâs Monopoly scam uses the delayed gratification of weekly episodes to build anticipation.
Brennan: I have to say, I was delighted that âMcMillionsâ held one last bombshell in reserve for the finale: the assertion that Ma Colombo, Jerry Colomboâs mother, was the confidential informant whose tip to the FBI broke the case wide open â and that she did it in the battle over her grandson, not the McDonaldâs Monopoly game. The episode even pulls off a bait-and-switch (or two) in the process, hinting that it might have been flight attendant Lee Cassano or Colomboâs brother, Frank, and sister-in-law, Heather. Was I the only one who didnât see Ma coming?
Blake: I had no idea, and came into the episode suspecting either Frank or Gloria Brown. As I was watching the finale, I had to rewind a few times to follow Lee Cassanoâs version of events, and definitely didnât feel as though it added up. So the Ma Colombo/Keyser SĂśze twist was definitely surprising. But I also found it terribly tragic. She only did it to spite Robin Colombo and get custody of her grandson â and even shared information about Robinâs parentsâ involvement in the scheme to ensure they wouldnât get custody. Devious! And while she and Robin have reconciled, poor Francesco is still clearly processing it all.
Lloyd: I had not been thinking about the informant at all, and would have guessed neither Lee nor Ma. (Guessing in these things is about as useful as political polling, I find.) Both Leeâs confession and Frank and Heatherâs version implicating Ma felt pretty left field, and equally possible, though the second was certainly the more dramatic. More interesting to me was the finally answered question of how âUncleâ Jerry Jacobson did it and the accidental nature of how it began, getting hold of those special envelope seals, and the simple trick of disappearing into a menâs room to evade his minder as he traveled about on official prize business.
Blake: Maybe Season 2 will investigate the stickers and who mailed them? I would watch it.
Brennan: What is so incredible to me about how Jerry did it is how it was a crime of opportunity, as much as it required a diabolical plan. Without those seals dropping in his lap, thereâs no scam â and no âMcMillions.â It sort of fits the whole gestalt of the series that anyone can be tempted into a bad deed.
Blake: Sure, but it also took someone who was willing to exploit that mistake ruthlessly. I was struck by his ex-wife, Marcia, when she suggested that Jerry probably just intimidated Hilda (the lady from the accounting company) into allowing him to take the briefcase into the bathroom. âIâve seen a lot of people not stand up to Jerry. Theyâd rather take a little pass than go in for a confrontation.â It really summed up why he was such a frightening character, ultimately. Heâs a master manipulator who can detect peopleâs vulnerabilities.
And he knew, or sensed, that many of the people who got involved in this scam did so because the promise of easy money was too enticing to pass up.
âMcMillions,â a new documentary series from HBO, reimagines âtrue crimeâ tropes to relate the $24-million scheme to defraud the McDonaldâs Monopoly game.
Brennan: I agree that Jerry, who we never meet in the series, comes across as a master manipulator. But one of the most ingenious features of âMcMillions,â for me, is the way it suggests the sociocultural conditions that made people become participants, and then victims, of the scheme. Lee Cassano, Gloria Brown, George Chandler â the scamâs rank and file, as it were â are representatives of the striving that weâre told is at the heart of âthe American Dream,â and they are ultimately betrayed by the very desire for more thatâs been inculcated in them. (It reminds me of âBlack Monday,â âLodge 49,â âOn Becoming a God in Central Florida,â and other recent fictional stories in which the heroes buy into â and then try to free themselves from â various schemes to get ahead.) Thanks to Jerry Jacobson and Colombo, the McDonaldâs Monopoly became a ârigged game,â which is an almost too-perfect metaphor for the modern economy.
Lloyd: The tragedy of that episode to me was the incidental destruction of two businesses, Simon Marketing â which managed the Monopoly game for McDonaldâs â and Dittler Brothers â which printed the game pieces. I liked that workingmanâs chorus.
Blake: Yes, this is what I was getting at in my piece about the new wave of scams in pop culture. The story also touches on âQuiz,â a limited series about a British couple accused of cheating their way to a win on âWho Wants to be a Millionaire?â and in both cases the supposedly victimless crime targeting a deep-pocketed corporation ends up really screwing over the working stiffs. Ronald McDonald got out of this just fine.
Without getting too spoilery, both shows rely a lot on humor. There are some darkly hilarious moments in the âMcMillionsâ finale, most of which revolve around Robin Colombo. I am thinking of the moment when sheâs visiting Jerryâs grave, stumbles and then screams. âUgh, these heels!â
The thing Iâm still trying to decide is whether sheâs treated compassionately or as a joke. (Did we need to see her blow her nose into that dish towel?) Perhaps now is the time I should note that Robin sounds exactly like Amy Sedaris â and also seems like a character Amy Sedaris would play.
Brennan: Iâd have said âjokeâ until the tail end of the finale, when she forgives Ma Colombo and seems to be forgiven by her. Thereâs redemption for Robin here, having paid her dues and, as she puts it, rebuilt her life from nothing multiple times over. That is the note that the docuseries ends on in the case of many of its subjects â people who, with time, are willing to let bygones be bygones and look back over their mistakes with the wisdom of hindsight.
Lloyd: The delight of it was all about the reunions, reconciliations and surprise new friendships. It was good to see Gloria Brown rekindle her friendship with Robin (Robinâs reconciliation with her mother in law was less moving), and George forgive Dwight, who had brought him into the scheme. But best of all was seeing prosecutor Mark Devereaux having a laugh together in a coffee shop booth with Uncle Jerryâs stepbrother, Marvin Braun, whom he had prosecuted. There may have been some staging and manipulation there, and they were brief scenes, but it framed the series finally as a comedy, with order succeeding chaos.
HBOâs âMcMillionsâ and AMCâs âQuizâ show why we canât get enough of the grift â while introducing a new type of character into the trend.
Blake: I absolutely loved the kicker â Frankâs teenage son is now working at McDonaldâs. Truly the sort of thing you canât make up.
Another character Iâm fascinated by is Uncle Jerryâs accomplice, A.J. Glomb, who admits without a second of hesitation that heâd do it all over again âtomorrow.â
Lloyd: Well it is a case of characters, mostly made more vivid by being slightly (or extremely) comical and by being people weâre invited to like, rather than hate, or even pity particularly. Even the feds, as embodied by talkative FBI special agent Doug Mathews, seem charming, like something out of a small-town comedy. I was amused too by Uncle Jerryâs lawyers, so smooth and confident and so ready to admit finally that there was no case. Glomb is even more insouciant. Itâs easy to picture him in the upcoming fictional version. Too bad Dennis Farina isnât around to play him.
And, as Matt tweeted, the Southern accents donât hurt.
Brennan: Matt Damon is gonna finally win his acting Oscar for playing Doug in the movie version. Mark my words!
Blake: Heâs playing Doug? Surely thatâs a part Dean Winters was born to play!
Brennan: Thatâs purely speculative, but Iâd hate to see a movie version in which Doug isnât a main character. Which, as Robert points out above and in his initial piece on the series, is one of the central reasons for its appeal: âMcMillionsâ develops a rich array of characters that other documentaries might leave as mere talking heads, and that is what makes it such a compelling watch. In fact, most âprestigeâ dramas could learn a thing or two from its development, thematic subtlety, depth and lack of self-seriousness. Definitely one of my favorites of the young year so far.
Lloyd: Given a preponderance of dark and twisted true crime series, Iâm happy to see something that has some light and air to it. The Monopoly scam did real damage (many more people weâre indicted than we ever meet, and we donât know badly or how permanently their lives might have been affected), but the suggestion at least that one might find a way back from a bad mistake is a cheering thought in a dreadful time. We should welcome them when they come.
Blake: Just not by shaking hands.
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