Alibaba antitrust probe causes concern on what’s next for Chinese tech

Alibaba Group Holding Ltd. stock led a second day of frenetic selling among China’s largest tech firms, driven by fears that antitrust scrutiny will spread beyond Jack Ma’s internet empire and engulf the country’s most powerful corporations.

Alibaba and its three largest rivals — Tencent Holdings Ltd., food delivery giant Meituan and JD.com Inc. — have shed nearly $200 billion in Hong Kong over the two sessions since Thursday, when regulators revealed an investigation into alleged monopolistic practices at Ma’s signature company. That marked the formal start of the Communist Party’s crackdown on not just Alibaba but also, potentially, the wider and increasingly influential tech sphere.

On Sunday, China’s central bank ordered Ma’s other online titan — Ant Group Co. — to return to its roots as a payments service and overhaul adjacent businesses including insurance and money management, spurring talk of an eventual breakup.

Once hailed as the standard-bearers of China’s economic and technological ascendancy, Alibaba and its compatriots now face increasing pressure from regulators worried about the speed with which they’re amassing clout in sensitive arenas such as media and education and gaining influence over the daily lives of hundreds of millions of people. That concern crystallized in November, when regulators torpedoed Ant’s $35-billion initial public offering before unveiling draft rules enshrining sweeping powers to clamp down on anti-competitive practices in sectors from e-commerce to social media.

“The Chinese government is putting more pressure or wants to have more control on the tech firms,� said Jackson Wong, asset management director at Amber Hill Capital Ltd. “Firms like Alibaba, Tencent or Meituan ... have been growing at a pace deemed by Beijing as too fast and have scales that are too big.�

Baird analyst Colin Sebastian cut his price target on Alibaba’s U.S.-listed shares to $285 from $325, citing “uncertainty around government oversight and potential for direct regulatory action in the coming year,� and wrote in a note: “It is very hard to predict the outcome of the Chinese government’s ongoing investigation into Alibaba and other large consumer internet platforms.�

Alibaba’s American depositary receipts were nearly flat Monday — ending the day up less than 0.2% after a historic 13% slide the previous session — but volume passed the 12-month daily average in the first half-hour, reflecting doubt over what’s going to happen next. JD.com fell 3.4% and Tencent declined 3.5%. The day’s Hong Kong trading was also fierce: Alibaba fell 8% on Monday, shedding $270 billion of value since its October peak. Tencent and Meituan both tumbled more than 6%.

KeyBanc Capital Markets wrote that this “significant� pullback had created an attractive buying opportunity, adding that it doesn’t anticipate a meaningfully different competitive landscape for the company.

It’s unclear what concessions regulators may try to wring from Alibaba. Under China’s antitrust law — now undergoing revisions to include the internet industry for the first time — Beijing can fine violators up to 10% of their revenue. In Alibaba’s case, that could mean a levy of as much as $7.8 billion.

On Monday, Alibaba, China’s e-commerce leader, raised a proposed stock buyback program to $10 billion from $6 billion, effective for two years through the end of 2022. But the program was overwhelmed by fears that the steps taken against Ant are just the tip of the iceberg. Although China’s central bank stopped short of calling for a breakup of Ant, the financial services giant now needs to present specific measures and a timetable for overhauling its business.

The State Administration for Market Regulation dispatched officials to Alibaba’s Hangzhou headquarters Thursday and the on-site investigation was completed that day, according to local news reports. The People’s Daily — the Communist Party mouthpiece — ran a commentary over the weekend warning Alibaba’s peers to take the antitrust investigation into Alibaba as a chance to lift their own awareness of fair competition.

Ma, the flamboyant co-founder of Alibaba and Ant, has all but vanished from public view since Ant’s IPO was derailed last month. As of early December, the man most closely identified with the meteoric rise of China Inc. was advised by the government to stay in the country, a person familiar with the matter has said.

Ma isn’t on the verge of a personal downfall, those familiar with the situation have said. His very public rebuke is instead a warning Beijing has lost patience with the outsize power of its technology moguls, increasingly perceived as a threat to the political and financial stability President Xi Jinping prizes most.

Investors remain divided over the extent to which Beijing will go after Alibaba and its compatriots as Beijing prepares to roll out the new anti-monopoly regulations. The country’s leaders have said little about how harshly they plan to clamp down or why they decided to act now.

Some analysts predict there’s a crackdown coming, but a targeted one. They point to language in the regulations that suggests a heavy focus on online commerce, opposing forced exclusive arrangements with merchants known as “pick one of two� and algorithm-based prices favoring new users. The regulations specifically warn against predatory pricing — selling below cost — to weed out rivals.