Kylie Jenner turns meme into profit with ‘Rise and Shine’ apparel
It’s true. Everything Kylie Jenner touches — or sings — turns to gold.
About a week after a clip of the “Keeping Up With the Kardashians†star singing “rise and shine†to her daughter spurred a viral meme, the self-made billionaire beauty mogul has already done what she does best: turned it into merchandise. Two $65 “Rise and Shine†hoodies are now available at the Kylie Shop, featuring Jenner’s face as the sun, with a “riiise†and a “shiiinne†on each sleeve.
The “Rise and Shine†fervor sparked quickly after the reality star posted a video tour of her offices on YouTube. During a brief visit to the on-site play room, Jenner channeled Ariana Grande as she cooed the now-iconic words to her and Travis Scott’s child, Stormi. (Her singing starts at the 15:15 mark in the below video.)
Twitter users wasted no time transforming the two-second moment into premium meme material. One replaced “Sleeping Beauty’s†Prince Phillip with Jenner, who wakes Aurora with her sweet song instead of a kiss. Another remixed her riff into a surprisingly catchy EDM track.
Even Miley Cyrus and Grande herself got in on the fun, with Cyrus sharing a hilariously photoshopped clip of the 22-year-old bringing her vocals to the stage of “The Voice,†prompting celebrity judges Cyrus, Alicia Keys, Blake Shelton and Christina Aguilera to enthusiastically slam their buzzers.
Meanwhile, Grande posted a video of her own take on Jenner’s overnight hit, captioned, “Can I sample?â€
The Kylie Cosmetics mastermind proved she had a good sense of humor about the whole thing when she shared a photo Thursday of her face in the sun “Teletubbiesâ€-style, writing “no caption needed.â€
The “Rise and Shine†hoodie is available in black or white at the Kylie Shop in sizes XS to XXL.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.