Babies R Us to launch “Truly Scrumptious†line by Heidi Klum
Model and reality television host Heidi Klum is adding another notch to her resume -- this time designing baby wear and accessories for the Babies R Us chain.
The collection, dubbed “Truly Scrumptious by Heidi Klum,†will include a “trend-right†assortment of furniture, decor, apparel and other “affordable luxuries for little ones†that will be in stores and online this fall, the company said in a statement.
Klum, a mother of four, joins a roster of other celebrity moms and high-wattage designers who have parlayed their star power into the kids’ market. Diane von Furstenberg recently collaborated with Gap for a collection of brightly patterned baby and children’s clothing and accessories. In January, actress Jessica Alba rolled out a line of Earth-friendly baby products called Honest Co.
Klum said the “Truly Scrumptious†line was inspired by her own experiences shopping for her children.
“My friends always joke that I’m the go-to person for advice on gifts and gear,†Klum said in the company statement. “Now, I get to bring my ideas to moms everywhere.â€
The fall collection will include layette sets for babies up to 24 months and playwear for kids up to 5 years of age.
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