In the hours before Kobe Bryant’s last game, they dined with Rick Fox, shot jumpers with D’Angelo Russell and posed for photos with Bryant himself.
For the Chinese tourists who paid as much as $10,000 for the privilege, the vacation package provided exclusive access to current and former Lakers they’ve come to idolize.
Chinese tourists already spend more than any other national group abroad: $215 billion last year. But in a country where basketball now rivals soccer as the most popular sport — and where Bryant is almost a god-like figure — the frenzy over attending his final game has shown that Chinese tourists are ready to spend heavily on vacations centered around major events rather than just general sightseeing trips.
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“For so long, we looked to China as a mega-opportunity and now we’re seeing actual customers,†said Robert Tuchman, an executive at talent agency CAA’s Premium Experience hospitality unit that helped organize the Bryant tour.
For the talent agents who put together the junket and the athletes who offered their time, it was a chance to develop relationships — and build a brand — with some of China’s biggest spenders.
“You just have two really interested peoples who want to work together,†Tuchman said.
When the Lakers take on the Jazz on Wednesday and cap off Bryant’s 20-year career, “there will be a lot of Chinese faces in the stands,†said Ian Yang, vice president of Beijing-based Irena International, another organizer.
The NBA expects 24 members of Chinese media organizations to be on-site. The game will be broadcast live in China, Taiwan and Hong Kong by eight media groups, including CCTV and Tencent, the nation’s largest digital platform.
Demand for tickets is as high as a Lakers championship game, with courtside prices at $26,500, according to Barry Rudin of reseller Barry’s Tickets.
The CAA-Irena group saw some of the most sought-after tickets for the Bryant trip sell out in a week. Prices started in the low thousands of dollars, affordable for much of China’s middle class, Yang said. Higher-priced packages came with better seats at Staples Center. Some in the group had already bought tickets for the game and booked hotels months before, but paid for the access to players.
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Lakers star Kobe Bryant dunks against the Utah Jazz on Jan. 25, 2013, at Staples Center. Arguably the greatest player of his generation, Bryant has played a leading role in helping the Lakers carry their winning tradition into the 21st century. (Wally Skalij / Los Angeles Times)
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Lakers guard Kobe Bryant holds up his jersey during his introductory news conference on July 12, 1996. (Andrew Scholer / Los Angeles Times)
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Laker rookie Kobe Bryant was a seasoned veteran at getting shot by cameras for advertisements before he took his first shot at training camp. (Ken Hively / Los Angeles Times)
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Lakers guard Kobe Bryant puts up a shot during a summer league game against the Detroit Pistons in Long Beach on July 13, 1996. (Michael Caulfield / Associated Press)
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Lakers rookie Kobe Bryant, 18, warms up before a game at the Forum on Jan. 30, 1997. (Vince Compagnone / Los Angeles Times)
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Lakers guard Kobe Bryant saves the ball from going out of bounds during a game at the Forum on Dec. 29, 1997. (Lawrence K. Ho / Los Angeles Times)
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Lakers guard Kobe Bryant claps while walking off the court during a timeout against the Minnesota Timberwolves on Nov. 24, 1997, at the Forum. (Vince Compagnone / Los Angeles Times)
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Chicago Bulls great Michael Jordan, left, guards Lakers star Kobe Bryant during the 1998 NBA All-Star game. (Mark Lennihan / Associated Press)
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Kobe Bryant is dejected after losing the ball late in the second half of Game 3 of the 1999 Western Conference semifinals against the San Antonio Spurs in the playoffs at the Forum. The Lakers lost, 103-91, giving the Spurs a 3-0 advantage in the series. The Spurs went on to win the series 4-0. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant speaks with reporters at the team’s practice facility in El Segundo on May 2, 2000. (Jack Smith / Associated Press)
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Lakers stars Kobe Bryant, left, and Shaquille O’Neal hold the championship trophies after winning Game 6 of the 2000 NBA Finals against the Indiana Pacers. (Paul Morse / Los Angeles Times)
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Lakers star Kobe Bryant jumps over a row of fans after saving the ball from going out of bounds during a win over the Houston Rockets on Dec. 20, 2001. (Pat Sullivan / Associated Press)
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Lakers star Kobe Bryant, center, is all smiles while standing next to teammates (from left) Derek Fisher, Rick Fox and Shaquille O’Neal during Game 1 of the 2001 Western Conference finals. Bryant scored 45 points in the Lakers’ 104-90 win. (Gina Ferazzi / Los Angeles Times)
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Lakers stars Kobe Bryant, left, and Shaquille O’Neal congratulate each other during the Lakers’ win over the Portland Trail Blazers in Game 1 of the 2002 Western Conference quarterfinals at Staples Center. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant puts up a shot during a win over the Chicago Bulls at Staples Center on Nov. 22, 2002. (Gina Ferazzi / Los Angeles Times)
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Lakers star Kobe Bryant, right, steals the ball away from Portland Trail Blazers guard Jeff McInnis during a game at Staples Center on Nov. 3, 2002. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant puts up a shot during Game 1 of the 2002 NBA Western Conference finals against the Sacramento Kings. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant, right center, congratulates teammate Robert Horry on his winning shot against the Sacramento Kings in Game 4 of the Western Conference finals at Staples Center on May 26, 2002. (Wally Skalij / Los Angeles Times)
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Lakers teammates (from left) Kobe Bryant, Lindsey Hunter and Shaquille O’Neal celebrate the team’s 2002 NBA Finals win over the New Jersey Nets. (Alex Gallardo / Los Angeles Times)
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Lakers star Kobe Bryant celebrates in the locker room after the team’s 2002 NBA Championship win over the New Jersey Nets. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant looks at the Larry O’Brien trophy after the Lakers’ NBA championship victory over the New Jersey Nets on June 12, 2002. (Wally Skalij / Los Angeles Times)
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Lakers teammates Mark Madsen, left, and Kobe Bryant celebrate the team’s 2002 NBA title during a celebration in downtown Los Angeles on June 14, 2002. (Anacleto Rapping / Los Angeles Times)
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Lakers stars Kobe Bryant, left, and Shaquille O’Neal show off their 2002 NBA championship rings before a game against the San Antonio Spurs at Staples Center on Oct. 29, 2002. (Andrew D. Bernstein / Getty Images)
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Lakers star Kobe Bryant, left, drives on Houston Rockets small forward Juaquin Hawkins during a game at Staples Center on Nov. 17, 2002. (Kevin P. Casey / Los Angeles Times)
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Kobe Bryant watches as one of his three-pointers falls against the Wizards at Staples in 2001. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant, center, is double-teamed by Cleveland Cavaliers teammates Eric Snow, left, and Flip Murray during a game on March 19, 2006. (Mark Duncan / Associated Press)
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Lakers guard Kobe Bryant walks past the courtroom where his pretrial motion hearing for sexual assault charges took place in Eagle, Colo., on March 25, 2004. In July 2003, Bryant was arrested after a woman claimed he raped her at a Colorado hotel. Prosecutors later dropped the charges. (Chris Schneider / EPA)
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Kobe Bryant and his wife, Vanessa, take part in a news conference at Staples Center in July 2003 while addressing the sexual assault charges brought against Kobe. The charges were later dropped. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant, right, speaks with coach Phil Jackson in 2010. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant dunks against the Sacramento Kings at Staples Center on April 10, 2003. (Alex Gallardo / Los Angeles Times)
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Lakers star Kobe Bryant tries to hide his emotions after the team’s season-ending loss to the San Antonio Spurs in Game 6 of the 2003 NBA Western Conference semifinals. (Gina Ferazzi / Los Angeles Times)
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Lakers players (from left) Karl Malone, Kobe Bryant, Gary Payton and Shaquille O’Neal make their first game appearance together during a preseason game against the Clippers in Anaheim on Oct. 23, 2003. (Allen J. Schaben / Los Angeles Times)
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Lakers star Kobe Bryant, left, is congratulated by teammate Derek Fisher after the Lakers’ victory over the Minnesota Timberwolves in Game 4 of the 2004 Western Conference semifinals at Staples Center. (Wally Skalij / Los Angeles Times)
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Lakers teammates (from left) Karl Malone, Kobe Bryant and Gary Payton walk off the court after a win over the Minnesota Timberwolves in Game 4 of the 2004 Western Conference finals at Staples Center. (Wally Skalij / Los Angeles Times)
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Lakers teammates Kobe Bryant, left, and Shaquille O’Neal sit on the bench during Game 6 of the 2004 Western Conference finals against the Minnesota Timberwolves. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant wipes sweat from his face during the team’s season-ending loss to the Detroit Pistons in Game 5 of the 2004 NBA Finals. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant writhes in pain after injuring his right ankle during a game against the Cleveland Cavaliers at Staples Center on Jan. 13, 2005. (Anne Cusack / Los Angeles Times)
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Lakers star Kobe Bryant, left, and William “Smush†Parker talk during a preseason game against the Utah Jazz in Anaheim on Oct. 25, 2005. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant reacts after hitting the winning shot against the Phoenix Suns in Game 4 of the 2006 Western Conference quarterfinals at Staples Center. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant reacts after being fouled by the Houston Rockets’ Ryan Bowen (not pictured) in the first quarter of a game at Staples Center on Dec. 18, 2005. (Robert Lachman / Los Angeles Times)
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Kobe Bryant, left, whispers to coach Phil Jackson in between being photographed during Lakers’ media day on Oct. 2, 2006. (Mel Melcon / Los Angeles Times)
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Kobe Bryant saves the ball from going out of bounds against the Memphis Grizzlies at Staples Center on Nov. 12, 2006. (Richard Hartog / Los Angeles Times)
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Lakers forward Lamar Odom, left, and guard Kobe Bryant talk on the bench during a timeout against the New Jersey Nets on Nov. 26, 2006. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant listens to the national anthem before a game against the New Jersey Nets on Nov. 26, 2006. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant shoots over Miami Heat guard Dwyane Wade to score the winning basket with less than a second remaining in a 108-107 victory at Staples Center on Dec. 4, 2009. (Gina Ferazzi / Los Angeles Times)
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Lakers star Kobe Bryant holds his daughter, Natalia, while greeting team owner Jerry Buss before a news conference at the Sheraton Gateway Hotel in Los Angeles announcing Bryant as the 2008 NBA MVP. (Lori Shepler / Los Angeles Times)
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Lakers star Kobe Bryant walks off the court after losing to the Phoenix Suns in Game 1 of the 2007 NBA Western Conference quarterfinals. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant walks off the court after a championship loss to the Boston Celtics in Game 6 of the 2009 NBA Finals. (Robert Gauthier / Los Angeles Times)
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Lakers star Kobe Bryant celebrates after hitting a late three-pointer in a win over the Utah Jazz in Game 2 of the 2009 Western Conference quarterfinals. (Robert Gauthier / Los Angeles Times)
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Phoenix Suns coach Alvin Gentry, right, calls a timeout immediately after Kobe Bryant hits a three-pointer during Game 2 of the 2010 Western Conference finals. (Robert Gauthier / Los Angeles Times)
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Lakers star Kobe Bryant reacts immediately after a slam dunk against the New York Knicks on Feb. 2, 2009, at Madison Square Garden. Bryant scored 61 points in the win. (Kathy Willens / Associated Press)
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Lakers teammates Kobe Bryant and Pau Gasol, right, celebrate in the closing seconds of the team’s NBA championship win over the Orlando Magic in Game 5 of the 2009 NBA Finals. (Robert Gauthier / Los Angeles Times)
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Kobe Bryant celebrates after winning his fourth NBA title with a win over the Orlando Magic in Game 5 of the 2009 NBA Finals. (Wally Skalij / Los Angeles Times)
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Lakers guard Kobe Bryant holds the Larry O’Brien Trophy while celebrating his fourth championship with the team following a win over the Orlando Magic in Game 5 of the 2009 NBA Finals. (Robert Gauthier / Los Angeles Times)
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Lakers teammates Derek Fisher, left, and Kobe Bryant, center, give President Barack Obama a personalized team jersey while visiting the White House on Jan. 25, 2010. (Charles Dharapak / Associated Press)
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Lakers forward Ron Artest, center, is congratulated by Kobe Bryant, left, and the rest of his teammates after hitting the winning shot against the Phoenix Suns in Game 5 of the 2010 Western Conference finals. (Wally Skalij / Associated Press)
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Lakers star Kobe Bryant, left, and Boston Celtics guard Tony Allen battle for a loose ball during Game 6 of the 2010 NBA Finals at Staples Center on June 15, 2010. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant celebrates after winning his fifth NBA title following a victory over the Boston Celtics in Game 7 of the 2010 NBA Finals. (Robert Gauthier / Los Angeles Times)
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Kobe Bryant celebrates after the Lakers’ victory over the Boston Celtics in Game 7 of the 2010 NBA Finals at Staples Center on June 17, 2010. (Wally Skalij / Los Angeles Times)
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Kobe Bryant gestures while celebrating his fifth championship with the Lakers during a team parade in Los Angeles on June 21, 2010. (Christina House / For the Times)
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Lakers star Kobe Bryant celebrates his fifth NBA title during the team’s championship parade on June 21, 2010. (Christina House / For the Times)
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Kobe Bryant kisses his championship ring during a ceremony honoring the Lakers’ 2010 NBA title before the team’s season opener on Oct. 26, 2010. (Gary Friedman / Los Angeles Times)
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Lamar Odom and Kobe Bryant share a laugh before a game against the Minnesota Timberwolves at Staples Center on Nov. 9, 2010.
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Kobe Bryant, left, exchanges words with LeBron James during a Christmas Day game in 2010. (Wally Skalij / Los Angeles Times)
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Kobe Bryant walks behind Dallas Mavericks standout Dirk Nowitzki during Game 3 of the 2011 Western Conference semifinals. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant walks off the court after the team’s season-ending loss to the Dallas Mavericks in Game 4 of the Western Conference semifinals on May 8, 2011. (Wally Skalij / Los Angeles Times)
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Lakers star Kobe Bryant reflects on the 2010-11 season as he answers questions from reporters at the team’s practice facility in El Segundo on May 11, 2011. (Allen J. Schaben / Los Angeles Times)
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Lakers star Kobe Bryant participates in a training session for South Korean fans during a promotional tour in Seoul on July 14, 2011. (Chung Sung-Jun / Getty Images)
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Kobe Bryant drives to the basket during an exhibition game in the Philippines on July 24, 2011. (Noel Celis / AFP/Getty Images)
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Lakers guard Kobe Bryant gets a massage from team physical therapist Julie Seto during a game against the Minnesota Timberwolves on Feb. 29, 2012. (Allen J. Schaben / Los Angeles Times)
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Lakers star Kobe Bryant, right, greets Oklahoma City Thunder standout Kevin Durant before walking off the court after a season-ending loss in Game 5 of the 2012 Western Conference semifinals. (Wally Skalij / Los Angeles Times)
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Lakers teammates (from left) Pau Gasol, Kobe Bryant and Dwight Howard celebrate in the closing moments of their 119-108 victory over the Houston Rockets on Nov. 18, 2012. (Luis Sinco / Los Angeles Times)
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Lakers guard Kobe Bryant, right, puts up a shot over Portland Trail Blazers forward Nicolas Batum during a game at Staples Center on Feb. 22, 2013. (Mark J. Terrill / Associated Press)
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Lakers star Kobe Bryant shoots over Toronto Raptors forward Rudy Gay during the Lakers’ 118-116 overtime win at Staples Center on March 8, 2013. (Reed Saxon / Associated Press)
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Lakers star Kobe Bryant looks on during a game against the New Orleans Hornets at Staples Center on Jan. 29, 2013. (Wally Skalij / Los Angeles Times)
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Lakers guard Kobe Bryant, right, protects the ball from Sacramento Kings forward John Salmons during the Lakers’ 103-98 win on March 30, 2013. (Rich Pedroncelli / Associated Press)
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Kobe Bryant rolls on the floor in pain after injuring suffering a torn Achilles tendon during a game against the Sacramento Kings on April 12, 2013. Bryant did not return from the injury until December 2013. (Robert Gauthier / Los Angeles Times)
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Lakers star Kobe Bryant limps off the court in front of teammate Metta World Peace after suffering an Achilles tendon injury on April 12, 2013, against the Golden State Warriors. (Robert Gauthier / Los Angeles Times)
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Kobe Bryant sits on the bench before being introduced against the Phoenix Suns at Staples Center on Dec. 10, 2013. It was Bryant’s first game back since tearing his Achilles tendon on April 12, 2013. (Gina Ferazzi / Los Angeles Times)
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Lakers guard Kobe Bryant grabs a rebound against the Toronto Raptors at Staples Center on Dec. 8, 2013. (Harry How / Getty Images)
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Lakers star Kobe Bryant puts up a shot against the Phoenix Suns at Staples Center on Dec. 10, 2013. (Gina Ferazzi / Los Angeles Times)
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Kobe Bryant, sidelined with a torn Achilles tendon injury, sits next to teammate Jodie Meeks during a Lakers’ loss to the Clippers at Staples Center on Jan. 10, 2014. (Rick Loomis / Los Angeles Times)
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Kobe Bryant walks down the court during the Lakers’ 110-91 loss to the Pacers on Dec. 14, 2014, at Bankers Life Fieldhouse in Indianapolis. (Andy Lyons / Getty Images)
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Kobe Bryant drives on Memphis Grizzlies guard Quincy Pondexter on Nov. 26, 2014. (Luis Sinco / Los Angeles Times)
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Kobe Bryant drives to the basket during a 110-91 loss to the Indiana Pacers on Dec. 15, 2014. (Andy Lyons / Getty Images)
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Lakers star Kobe Bryant, left, speaks with Coach Byron Scott during a game against the San Antonio Spurs last December.
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Lakers star Kobe Bryant dribbles the ball during the first half against the Indiana Pacers on Dec. 15, 2014. (Andy Lyons / Getty Images)
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Lakers guard Kobe Bryant smiles during the fourth quarter of a 111-103 win over the Denver Nuggets on Dec. 30, 2014. (David Zalubowski / Associated Press)
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Lakers star Kobe Bryant dunks during a game against Indiana Pacers at Staples Center on Jan. 4. (Mark J. Terrill / Associated Press)
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Lakers star Kobe Bryant looks on during the closing moments of a 111-95 loss to the Washington Wizards on Dec. 3, 2014.
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Lakers star Kobe Bryant drives to the basket past Miami Heat guard Mario Chalmers during a game at Staples Center on Jan. 13, 2015.
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Lakers star Kobe Bryant, left, poses for photos with FC Barcelona captain Andrés Iniesta Luján before a training session at the StubHub Stadium in Carson on July 20, 2015.
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Kobe Bryant poses for a photo at the Beverly Hills Hilton on July 18, 2014. Bryant was limited to 35 games during the 2014-15 season because of injury.
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Lakers guard Kobe Bryant fields questions from reporters surrounding him during the Lakers’ media day in El Segundo.
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Lakers guard Kobe Bryant fields questions from television reporters during the Lakers’ media day in El Segundo.
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Lakers guard Kobe Bryant is surrounded by reporters while doing a radio interview during the Lakers’ media day in El Segundo.
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Kobe Bryant tries to steal the ball from Nuggets forward Kenneth Faried during a game at Staples Center on Nov. 3.
(Wally Skalij / Los Angeles Times) “It’s a very interesting piece of sports tourism that speaks volumes about the Lakers brand over the years and Kobe’s international appeal,†said David Carter, executive director of the USC Sports Business Institute.
Most of the tourists got into town Monday night, starting the trip with a rooftop buffet dinner at Perch in downtown Los Angeles where they heard Fox and former Chicago Bulls star Jalen Rose discuss what it was like being on the court with Bryant.
On Tuesday afternoon came the highlight of the trip: Bryant stopped by the Millennium Biltmore hotel downtown, where the group is staying, to answer questions, pose for pictures and sign autographs. He’d agreed to 35 minutes, but stayed about an hour, according to fans.
Qian Wong, a student at Oxford Brookes University, said he got his Lakers hat autographed while wishing Bryant a happy retired life.
“He said, ‘I appreciate it,’†Wong, 25, recalled, excited to have exchanged words with a man he’s revered since middle school.
The NBA and China have had a strong relationship for decades, but the sport has taken off there since 2004, when the NBA started playing annual exhibition games in China and an increasing number of games were broadcast or streamed.
China’s own basketball league, which has been legitimized by the play of former NBA stars such as Stephon Marbury and Tracy McGrady, has kept fans thinking about basketball. Also providing a boost was Chinese big man Yao Ming’s career with the Houston Rockets.
But before age caught up with him, Bryant was the NBA’s dominant force and most recognizable face, helping lead the Lakers to four conference championships and two titles between 2004 and 2010. He became an icon for China — thanks in part to his efforts to maintain a relationship with the country’s 300 million basketball fans.
Bryant has held training camps in China, embarked on fan engagement tours and learned some conversational Mandarin phrases, all of which has helped to create an “authentic connection†to Chinese fans, said Whitney Wagoner, director of the Warsaw Sports Marketing Center at the University of Oregon.
Last year, Bryant provided pre-game and post-game analysis for the NBA Finals on Chinese broadcaster Sina Sports. He has signed a deal with Chinese online shopping giant Alibaba to develop Kobe-branded products and a social media platform for Chinese youth to connect with him. When he announced his retirement to NBA fans in November, he shared the note with his 4 million followers on the Chinese social media service Weibo.
Bryant has steered his Chinese stardom into income, starring in ads for the Smart car, Lenovo and other brands. And he tours China every summer for Nike. Bryant’s agent, Rob Pelinka of Landmark Sports, didn’t respond to a request to comment about the Chinese ventures.
But the opportunities for American celebrities to become famous in China is one of the key reasons why CAA is hoping to secure more customers from China for its hospitality business.
“Individuals, athletes and talent are their own brands,†Tuchman said. “For them to be in front of China and mingle with business leaders in this market is incredible.â€
CAA’s Premium Experience group normally offers its stars for paid meetings with tech firms, consumer product companies and other Fortune 500 businesses. But people in China have become hungry to take advantage of similar events over the last year, Tuchman said.
CAA had about 30 Chinese people among its group of 2,000 VIPs at the Super Bowl. Last week, an additional 30 or so people from China attended the Masters golf tournament in Augusta, Ga.
Although most CAA efforts with China have focused on sports, the firm’s hope is to eventually expand to celebrity chef experiences, fashion events and other opportunities that leverage more than just CAA’s 1,000 athletes, coaches and broadcasters.
On Tuesday, the tour group spent two hours on a practice basketball court at USC with Russell, the Lakers’ rookie guard, and teammate Julius Randle — both of whom are represented by CAA.
Rich Marcucci, who’s coached players including Bryant, Kevin Durant and Lamar Odom over more than 30 years, led the tourists — mostly men in their 20s and 30s — through dribbling and shooting drills. He needed an assist from Betty Zhou, who hosts a weekly NBA program on Chinese television, to translate instructions into Mandarin.
Even then, it took a few tries to get one shooting drill organized and Russell threw his hands up in the air, with thumbs up, to show they finally succeeded.
During three-minute games between teams of five, Randle and Russell offered pep talks and kudos for nice passes. After taking his turn on the court, a sweaty Ping An, 38, said he was glad he bought into experiencing more than just Wednesday’s matchup.
“It’s amazing,†An said. “I love this game, what can I say.â€
[email protected]
Times staff writer Samantha Masunaga contributed to this report.
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