The town of Hollister, Calif., was the scene of a 1947 motorcycle riot that inspired the film The Wild One, which kicked off U.S. biker culture. Abercrombie & Fitch invented an imaginary town by the same name with a very different character. (Dave Getzschman / For The Times)
Stacey Crummett of Hollister, Calif., put her hometowns name on jeans made by her company, Rag City Blues. But Abercrombie & Fitch objected, saying it had trademarked the Hollister label. Crummett backed down. The town of Hollister is still fuming. (Dave Getzschman / For The Times)
Abercrombie & Fitch exacerbated local anger by rejecting a recent request by local business leaders to open a Hollister Co. outlet in downtown Hollister. (Dave Getzschman / For The Times)
