Women’s Health App Market Projected to Surge to $8 Billion by 2030
The women’s health app market is driven by the growing awareness of women’s health issues, increasing smartphone penetration and the rising focus on personalized healthcare solutions.
The Global Women’s Health App Market is projected to grow at a CAGR of 14.4% from 2024 to 2030, according to a new report published by Verified Market Reports. The report reveals that the market was valued at $3.2 billion in 2023 and is expected to reach $8 billion by the end of 2030.
Apps that track menstrual cycles, pregnancy, fitness and mental health are gaining popularity as women seek convenient ways to manage their wellness. The shift towards digital health, supported by technological advancements in wearable devices and telemedicine is further fueling market growth.
Market drivers reported to push the growth in the women’s health app market include:
Growing Awareness of Women’s Health
As awareness of women’s health issues continues to rise, more women are turning to digital health solutions to manage various aspects of their well-being. Apps that focus on menstrual cycle tracking, fertility, pregnancy and overall wellness provide users with valuable insights and help them monitor their health conveniently. This increasing demand for personalized and accessible healthcare options is a key driver of the women’s health app market. As more women become proactive in managing their health, the adoption of these apps is expected to grow significantly.
Advancements in Digital Health and Wearable Technology
The integration of women’s health apps with wearable technology and advancements in digital health are driving significant market growth. Wearable devices like smartwatches and fitness trackers allow women to monitor their health metrics in real time, including heart rate, sleep patterns and physical activity. These innovations not only enhance user engagement but also provide more accurate health data, leading to improved healthcaree outcomes. As digital health technology continues to evolve, it is expected to further boost the growth of women’s health apps by offering more sophisticated features and person- alized care.
Shift Toward Preventative and Personalized Healthcare
There is a growing emphasis on preventative and per- which aligns with the capabilities sonalized healthcare, of women’s health apps. These apps allow users to track vital health information, predict health issues and receive personalized recommendations based on their unique health profiles. This shift is driven by the increasing demand for proactive health management and the desire for more customized care. As women seek solutions that cater specifically to their health needs, the market for women’s health apps is poised for sustained growth, offering tools that empower users to make informed decisions about their health.
Current major players in this market include Flo Health, Meet You, Dayima, Clue, Ovia Health, Glow, Fitbit, Wildflower Health, Luna Luna, Withings, Natural Cycles, Apple, Femometer and many others. All are playing a pivotal role in shaping the future of the women’s health app market.