TV spots cushion drop in spending
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TIMES WIRE REPORTS
The nation’s advertisers pulled back significantly from most print and Internet outlets in the first three quarters of the year, although overall ad spending fell only slightly, partly because of strong demand for television ads during the Olympics and the presidential election.
Nielsen Co. reported that ad spending totaled $100.5 billion through September, down 0.6% from the same period in 2007.
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