Shrine Venue Naming Rights Are for Sale
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The Shrine Auditorium, whose Moroccan-style facade has been seen by millions as the home of the Emmy Awards and other glittering Hollywood events, could soon sport the name of a corporate sponsor.
The organization that runs the venue is hoping a single sponsor will be willing to spend $2.5 million to $4 million a year to place its name on the enormous facility.
The Shrine is one of the last major venues in the Los Angeles area to sell naming rights.
The building is owned by Al Malaikah Auditorium Co., a for-profit arm of the Shriners, a national fraternal organization.
The company leases the Shrine Auditorium for local as well as national events and is profitable.
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