Sirius to Supply Music for Sprint Phones
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Sirius Satellite Radio Inc. said it reached a deal to supply music channels to telecommunications company Sprint Corp. in a mobile phone service to be introduced later this year.
The agreement is aimed at getting more listeners for Sirius’ subscription radio service and is part of plans at Sprint to extend entertainment services it has recently begun to deliver to mobile phones.
Wireless service providers are betting that the sale of music and video through phones will offset falling revenue from mobile phone calls. Although music ring tones are popular, other services have yet to catch on in the United States.
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