Citysearch in Talks With Search Engines

InterActiveCorp Chief Executive Barry Diller said his company’s Citysearch unit was in talks with Google Inc., Yahoo Inc. and Microsoft Corp.’s MSN to provide local advertising to the three biggest search engines.

The search engines all sell so-called sponsored search advertising, in which businesses pay for the right to have their Web sites listed prominently in search results. Citysearch would provide them with sponsored search ads from local businesses, Diller said.

From Bloomberg News