Agent Calls This a âWin-Winâ Deal
FORT WORTH â It has been a whirlwind 10 days for agent Mark Steinberg, who was in Germany last week with his client Tiger Woods, and now heâs with Annika Sorenstam here in Fantasyland.
âWhen she decided in January that she wanted to play a PGA Tour event, I had no idea it would turn out like this,â said Steinberg, who has managed Sorenstamâs career at IMG for 10 years.
Itâs Steinbergâs view that Sorenstam will benefit from playing the Bank of America Colonial.
âItâs a win-win,â he said. âAs you see whatâs going on, here, on â60 Minutes,â on Leno, on the âTodayâ show, you realize thereâs no downside. From the sofa, people recognize Annika now. Six months ago, Annikaâs name probably wouldnât have elicited a response.â
The worst-case scenario for Sorenstam -- missing the cut -- wonât be a problem for her at all, Steinberg says.
âI think people would give her a standing ovation and say, âGood job.â Sheâs got guts. And I think the increased exposure, the unbelievable media hype and attention will keep the window of interest open a lot longer.â
Steinberg also said he is all but certain that Sorenstam will not play another PGA Tour event.
âWhether she finishes 29th or 99th,â he said.
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A piece of Sorenstamania can be had for a price. An autographed 2003 Upper Deck trading card of Sorenstam that also has two swatches of her shirt and a swatch of her cap on the card went for $400 recently on EBay. Without the autograph, the card is available for $279.
A Colonial flag signed by Sorenstam is posted for sale on EBay for $750. You can also buy a round green button with the words âGo Annika.â The highest bid so far is $22.50. It costs $3 in the pro shop at Colonial.
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Sorenstamaniaâs influence is also seen online, in such places as ESPN.com, which is running a poll asking what Sorenstamâs greatest challenge will be at the Colonial.
The options are, 600 media members tracking her every move; pressure to advance womenâs sports; length of course; PGA Tour pin placement.
Somehow left out was the obvious option, the curse applied by Vijay Singh.
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David Toms stayed at armâs length of the Sorenstam situation and her appearance at Colonial.
âI donât like to get beat by anybody,â Toms said. âTo be beaten by a woman, I donât know that it really matters. Sheâs another player in the field. That hasnât even entered my mind at all.
âItâs a good question. I donât know how the rest of the guys feel about it.â
Sorenstam has one of 12 sponsorâs exemptions at Colonial and Toms was asked about that.
âI donât have any problems. How does it affect me? It doesnât. Does it affect the last guy that would have been in the field who would have a sponsorâs exemption? Maybe thatâs the guy. Sheâs obviously good enough to where people think that she can contribute something to this field. I wish her luck.â
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Woods, Davis Love III and Mike Weir -- none of whom are playing this week at the Colonial -- are three-time winners this year. The last time there were three four-time winners on the PGA Tour was in 1973, when Jack Nicklaus won seven times and Tom Weiskopf and Bruce Crampton won four.
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It wasnât a particularly good week for Seve Ballesteros, who was reprimanded by the European PGA Tour for changing his scorecard and fined an undisclosed amount.
Ballesteros, winner of five majors, didnât sign his card at the Italian Open because he was protesting a one-shot penalty for slow play. The fine was for saying that European tour officials had a vendetta against him.
Ballesteros had said the European tour officials were âwaging warâ against him and called them the âmafia.â