Don’t Get Caught

Kudos for your carefully focused headline regarding the latest disclosure of deceptive movie advertising (“Sony Gets Caught in a Second Ad Blunder,” by Robert W. Welkos, June 16).

As your headline made clear (at least, to me), the real story of Sony Pictures’ two episodes of fake testimonials was not the betrayal of public trust but the blunder of getting caught. The Sony blunders were inexcusable, given the fact that advanced instruction in Not Getting Caught has been offered for decades by professors of advertising, public relations and marketing at the five leading Southern California universities where I attempted to teach communications ethics.

MARK DAVIDSON

Pasadena