Univision to Call New Network Telefutura
Univision, the nation’s largest Spanish-language media company, is expected to announce today that its soon-to-be-launched network will be called “Telefutura.â€
“The name Telefutura, which was suggested in part by two of our employees, is the most appropriate name for the new network because it represents the future of Spanish-language television,†A. Jerrold Perenchio, Univision’s chairman and chief executive, said in a release.
The Los Angeles-based company’s new network is scheduled to launch in January. The network, which will be the nation’s third Spanish-language network, will reach 80% of all Latino homes in the U.S., the company said.
Telefutura will offer 24 hours of programming, including news, novellas, talk shows, variety shows, movies and sports.
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