Irvine’s Interplay Plans Online Unit
Interplay Entertainment Corp., an Irvine developer of interactive entertainment software, said Monday that it is forming Interplay.com to address the interactive entertainment online market.
The company said in a press release that Cal Morrell, former vice president of marketing for Interplay, will be president of Interplay.com.
The parent company said its new Internet effort targets interactive entertainment enthusiasts. Interplay.com’s primary focus will be to use the company’s intellectual properties through large multiplayer games and create more sources of revenue.