Company Town : TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

ABC

Last week: 4.3

Season to date: 4.3

*

Fox

Last week: 3.5

Season to date: 4.5

*

NBC

Last week: 3.4

Season to date: 4.8

*

CBS

Last week: 2.7

Season to date: 3.5

*

UPN

Last week: 1.4

Season to date: 1.1

*

WB

Last week: 1.1

Season to date: 1.6

Size of group: 123.9 million

Sources: Nielsen Media Research, networks