Sounding the Alarm for Self-Promotion

I believe ABC-TV hit a new low in advertising Feb. 11 when, during a prime-time show, it ran a message along the bottom of the screen leading off with the words, “Storm Alert.” There followed a pitch for its sweeps-month miniseries, “Storm of the Century.” How can we expect people to respect advertising when an intrusive promotion like this is aired using an emergency alert heading? Unbelievable!

LILLIAN SALE, Pasadena