Kimberly-Clark Consolidates Ads With WPP

Kimberly-Clark Corp. said that the WPP Group of global communications companies will handle all worldwide advertising for its consumer products. J. Walter Thompson, a WPP agency, has been awarded global creative advertising responsibility for the company’s tissue brands, including Kleenex, Scott, Scottex and Andrex, it said. The accounts were previously shared by J. Walter Thompson, WPP’s Ogilvy & Mather and Foote, Cone & Belding, which is a unit of Chicago-based True North Communications Inc. The change follows the announcement in December of a new global organization structure designed to drive sales and earnings growth, improve efficiency and increase the speed of bringing products to market. (Reuters)