TV Ratings Report
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Networks sell advertising time based principally on their performance among key demographic groupings, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults 18-49
Size of group: 124.5 million
Early Morning
Ratings for adults 25-54
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Last Season Network week to date NBC (Today) 2.7 2.5 ABC (Good Morning) 1.8 1.7 CBS (This Morning) 0.8 1.0
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Size of group: 118 millionLate Night
Ratings for adults 18-49
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Last Season Network week to date NBC (Leno) 2.9 2.5 CBS (Letterman) 1.6 1.6 ABC (Nightline, Politically Incorrect) 1.3 1.4
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Size of group: 124.5 millionDaytime
Ratings for women 18-49
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Last Season Network week to date ABC 2.4 2.4 CBS 2.1 2.2 NBC 1.5 1.6
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Size of group: 62.9 millionSaturday Morning
Ratings for children 2-11
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Last Season Network week to date WB 6.0 4.3 ABC 2.9 2.9 Fox 2.6 2.8 CBS 0.6 0.7
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Size of group: 39.8 million
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