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Los Angeles-based Peterson Publishing Co. said it has acquired the rights to produce three publications from CS Communications: Richard Petty’s Stock Car Magazine, Dick Vitale’s College Basketball Yearbook and Bob Griese’s College Football yearbook. Terms were not disclosed. . . . Orange-based Long Beach Financial Corp., a specialty finance company, plans to sell 21.75 million common shares through an affiliate in an initial public offering and expects to price the shares at $10 to $12 each. . . . El Segundo-based Bristol Farms appointed President and CEO Edmund K. Davis chairman.