OTHER NEWS - Jan. 10, 1996 - Los Angeles Times
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OTHER NEWS - Jan. 10, 1996

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Times Staff and Wire Reports

Dun & Bradstreet to Split Into 3 Companies: The financial information provider will continue to exist and provide the business information for which it has been known for 155 years. A second company, Cognizant Corp., will offer advice and information to the health-care and technology industries. It will include Nielsen Media Research. A third, called A.C. Nielsen, will be created to provide marketing data to companies that produce consumer packaged goods. The split will result in a fourth-quarter charge that will reduce earnings by $448 million before taxes. It will also result in a work force reduction, which the Wilton, Conn.-based company says will come to less than 2% of its 50,000 employees.

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