L.L. Knickerbocker Signs Infomercial Deal

RANCHO SANTA MARGARITA — L.L. Knickerbocker Company Inc. has signed an agreement to develop products that will be marketed through a television infomercial network run by Fort Lauderdale, Fla.-based Paxson Communications, the companies said Tuesday. The deal, valued by the companies at $10 million in cash and air time on Paxson stations, calls for Rancho Santa Margarita-based Knickerbocker to develop and market products on programs aired by Paxson’s stations.

Lowell “Bud” Paxson, a co-founder of the Home Shopping Network and Paxson’s president, will join Knickerbocker’s board of directors and Knickerbocker Chairman and President Louis Knickerbocker will join Paxson’s board.