ADVERTISING

BBDO Settles FTC Charges Over Haagen-Dazs Ads: The New York-based advertising agency agreed to settle Federal Trade Commission false-advertising charges in connection with a promotional campaign for low-fat frozen desserts sold by Haagen-Dazs Co. The FTC last year reached a similar settlement agreement with Haagen-Dazs, charging that some of the company’s frozen yogurt products contained as much as 12 times the amount of fat trumpeted in some advertisements. The latest charges said BBDO Worldwide Inc. knew or should have known that the advertising claims were misleading. To settle the allegations, BBDO formally agreed that it will not misrepresent the fat, cholesterol or calorie content of frozen yogurt, sorbet or ice cream products.