Is everyone trying to capitalize on the...

Is everyone trying to capitalize on the case?It isn’t enough that there are billboards advertising such goods as Not Guilty jeans and DNA cologne around town. Now we’ve come across still another product that conjures up visions of the O.J. Simpson trial. It’s called SeQuester. There’s no real connection, though. SeQuester is merely a diet pill.

On the other hand, maybe--after you’ve taken it--you’re supposed to lock yourself up in a hotel room with no newspapers or television.

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It’s a bad time for me to go on the air, Larry: Remember when Robert Shapiro, one of the attorneys for O.J. Simpson, received a call on his cellular phone in the courtroom, angering Superior Court Judge Lance Ito? Well, the newspaper Variety reports that sources identified the caller as none other than TV talk show host Larry King.

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Anniversary-itis: We can’t remember a year when there have been so many landmark--and non-landmark--events celebrated. Locally, there have been anniversaries celebrated by UCLA (75th), the Queen Mary (60th), commercial star Chiquita Banana (50th--and don’t you dare call her an old banana), and the L.A. Olympics and the incorporation of West Hollywood (the 10th for both).

But a few other epochal L.A. events have been overlooked. After all, 1994 also marks the:

* 5th anniversary of the world’s first rock seance in Hollywood. Participants beseeched the late Jimi Hendrix to play a few bars of “Purple Haze.� But his spirit was a no-show.

* 10th anniversary of singer Michael Jackson’s hair catching fire during the filming of a Pepsi commercial at the Shrine Auditorium.

* 45th anniversary of the Battle of Sunset Boulevard, when mobster Mickey Cohen was wounded during a shootout as he left a nightclub.

* 55th anniversary of the Battle of Santa Monica Bay, when Tony Cornero used a fire hose in an unsuccessful attempt to prevent authorities from seizing his gambling boat, the Rex.

* 90th anniversary of the founding of Abbott Kinney’s beach resort, Venice of America. The name was later shortened to Venice at the insistence of the rest of America.

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Thanks a lot, KFI: We notice that talk-radio station KFI has stopped running those ads that said, “Oh God. Baseball again. Not here.�

miscelLAny Paul Kneipp of L.A. read in a local newspaper that the goods at a Larchmont Village Sidewalk and Antique Sale would be sold through a “bargain process.� He observed: “I believe that’s the new, politically correct term for ‘haggling.’ �