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CAA Gets More Coke Business: The Hollywood talent firm has landed yet another lucrative piece of Coca-Cola advertising. Creative Artists Agency has been put in charge of all Coca-Cola advertising--national and international--for the 1994 World Cup soccer tournament, according to sources close to Atlanta-based Coca-Cola. The ads will probably begin airing next spring. CAA created the “Always Coke” slogan and handles much of Coke’s current ad campaign. It also is creating Coke ads for the 1994 Winter Olympics.
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