In the Trade

InterCommunications in Newport Beach has been chosen by Westinghouse Desert Communities Inc., a subsidiary of Westinghouse Electric Corp., to provide advertising, marketing and public relations for Bighorn, a 780-acre planned community in South Palm Desert... Martin Brinkerhoff Associates, an Irvine-based communications company, organized Acura’s national dealer meeting in New Orleans.... Creative Media Recording in Cypress has just completed four radio spots for Cal Pac Roofing through its advertising agency, CMA/West.... Claim Jumper Restaurants, based in Irvine, has signed with Laer Pearce & Associates of Irvine to provide media relations services.... TH&M; Advertising in Irvine has added client LeadingWay Technology, which specializes in software development and training.... Gladstone International in Irvine is planning to develop collateral materials for Laguna Niguel real estate company Birtcher Development.