MEDIA : Investment Newsletter Will Tailor Its Advice Expressly for Women
- Share via
Do women need investment advice tailored just for them? The publishers of a newsletter that is making its debut at the end of this month apparently think so.
The Women’s Investment Newsletter, based in Mission Viejo, will take on such topics as whether a wife is liable when her husband cheats on a joint tax return, Ponzi schemes aimed at women, and retirement planning.
Jan Kingaard, managing editor, said about 150 people have called for subscriptions, which are $60 a year for 12 issues. Investment newsletters usually charge closer to $300 or $400 annually.
“We figured that at $5 a month we could increase their investment,” Kingaard said. “It was a guarantee we could keep.”
She is a former editor and publisher for Hester Communications (now called Advanstar, a trade magazine house in Santa Ana. The publisher is Charlotte Walter, a local real estate broker and investor.
The newsletter has a board of nine editorial advisers, with a business owner, a manufacturer, financial planners and lawyers among them.
The newsletter is eight pages, Kingaard said, and her company is looking into recording it for sale on audiotape.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
