CHEAPER BY THE PAIR: Hispanic Business magazine... - Los Angeles Times
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CHEAPER BY THE PAIR: Hispanic Business magazine...

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CHEAPER BY THE PAIR: Hispanic Business magazine lists Buena Park-based La Pizza Loca Inc. among the top 30 fastest-growing Latino-owned companies in the nation. The pizza chain began with one restaurant in 1987, and has since grown to 33 in Los Angeles and Orange counties. . . . Key to its success? Says marketing director Felipe Longoria: “We started the buy-one-get-one-free concept when pizza prices were going sky high. It got the public’s attention.â€

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