dGWB Agency Hires a New Creative Chief - Los Angeles Times
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dGWB Agency Hires a New Creative Chief

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Ad agency dGWB, which has been highly visible lately with its TV commercials for El Pollo Loco, has hired a new creative director from Franklin, Stoorza in San Diego.

Franklin, Stoorza was this year’s winner of the “best of show†award in the prestigious Belding competition.

Wade Koniakowsky, 38, senior art director for Franklin, Stoorza, will succeed Ceebs Bailey, the “B†in dGWB. Bailey said she is leaving to write fiction. The Irvine agency said it will not change its name.

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